Mon 1 Jun 26 - MYS offer architecture lands (VIP 30 free list + 24h early access), daily deals reframed as held-in-reserve Last Mile Tactics, and the Phase A UGC batch kicks off against a 12 Jun deadline.
Decisions & pivots
- VIP day-1 mechanic locked: VIP cohort gets 30% off 24h before the wider list's 30% flash sale - no extra $30 stacked on top, confirmed by Andy (tethrd-boncharge-klaviyo). Note: a competing read had VIP at 3 stacking layers incl. a $30 add-on (tethrd-blackboard-boncharge) - the no-stack version is the client-confirmed one.
- Early access granted to Hero segment only (24h ahead); VIP segment does not get pre-sale entry (tethrd-blackboard-boncharge).
- Remaining daily deals repositioned as Last Mile Tactics - pre-approved campaigns held in reserve, only fired during MYS if revenue pacing falls short (tethrd-boncharge-klaviyo).
- Top 3 deal formats approved to test mid-June: GWP, spend-and-save, product discount (tethrd-boncharge-klaviyo).
- Retention.com deactivated and its welcome flow switched off - all welcome work now scoped inside Klaviyo (tethrd-boncharge-klaviyo).
Discussed / in motion
- VIP 30 list is now a free opt-in (replacing the old $19.99 paid gate), targeting ~100K - flagged as an elevated priority since early access is the main day-1 lever (meeting, tethrd-boncharge-klaviyo).
- VIP list-building plan: 3-4 emails to the database, exiting joiners into a separate VIP hype sequence (meeting).
- Slow movers should stay out of daily deals - no existing demand to manufacture; keep deals on the top 15 heroes (meeting).
- Phase A UGC batch underway: 10 scripts, 10 creators, 40 videos, 12 Jun delivery - products needed to ship to talent immediately (tethrd-blackboard-boncharge).
Open loops
- Steffen flagged a second popup issue; nature of the problem not yet specified, team awaiting clarification (tethrd-arneka). [open]
- Proposed June week 2-3 blast tests of the top 3 daily deals to gather data ahead of MYS - pending agreement (tethrd-boncharge-klaviyo). [resolved into the LMT decision]
Rules added (11)
- Don't advertise the VIP30 code pre-sale; refer to it as 'BON CHARGE MYS VIP' (email).
- UGC casting must skew 30s+ with strong age + ethnic diversity; no 'alt' or overtly sexual talent (creative).
- Protective goggles required filming with Red Light Panels; no foundation/makeup on-camera for face mask or panels (creative).
- Say "P-E-M-F" letter-by-letter; grounding effect attributable to PEMF only, never red/near-infrared (creative).
- PEMF wrap on belly needs a compliance disclaimer - direct creators to lower back/shoulders instead (creative).
- Face mask claim is "reduced the appearance of fine lines", not "reduced fine lines" (creative).
- Don't combine EMF headphones with red light therapy in one script; wavelength reference set (660nm red / 850nm NIR; cap 650nm) (creative).
- Avoid "ritual" and "life hack" language (creative).
- EMF blanket is not 100% cotton - never claim it (creative).