Tue 2 Jun 26 - the client reverses course and reinstates MYS early access (killing the Day 1 exclusivity play), the MYS BAU popup is pulled after it dented conversions, and the weekly tactical sets the email discount ceiling and a US 4th-of-July creative angle.
Decisions & pivots
- MYS early access reinstated - the agreed "no early access to protect a strong Day 1" plan is abandoned after the client changed their mind; copy to be reworked around early-access positioning (tethrd-team). [pivot]
- MYS BAU popup pulled mid-campaign after a conversion drop (users deferring purchases); regular 15% popup reinstated as BAU, MYS popup kept live only on its dedicated URL (tethrd-alia-boncharge). [pivot]
- MYS Alia popup structure confirmed: 2 BAU-replacement variants (ZPD step 1 vs step 2) plus a full-page popup on a unique URL (tethrd-alia-boncharge).
Discussed / in motion
- US-specific MYS ads to call out 4th of July, mirroring the Memorial Day win where event-specific beat generic site-wide messaging (meeting).
Open loops
- 4-email Non-VIP VIP-list-building sequence proposed (20/23/26/29 Jun) - pending Hani sign-off (tethrd-boncharge-klaviyo). [open]
- Alia region-native phone-flag defaulting resolved for US/UK/CA/AU; full global coverage still under investigation (tethrd-alia-boncharge). [open]
Rules added (4)
- Alia widget must not overlap any interactive element on mobile; circle floating shape rejected - remove the widget if overlaps can't be avoided (cro-site).
- Non-sale email discount ceiling is 20% off, not 25% (confirmed by Andy) (email).
- Significant promo tactics route Arneka then Steffen (commercial review) before Andy (ops).
- No em dashes anywhere in popup copy (creative).