Fri 5 Jun 26 - a quiet day: Klaviyo sprint 2 is swapped out for a new 18-email event flow, pushing the original sprint 2 content to sprint 3.
Decisions & pivots
- Sprint 2 Klaviyo flows pulled and replaced by the new event flow (18 emails / 3 goals / 5 product-led + 3 shared variants); the original sprint 2 content - including the price-drop flow - deferred to sprint 3 once sprint 1 is live. No extra spend approval for the event flow, so scope is restricted; may bring in-house (tethrd-boncharge-klaviyo). [pivot]
Rules added (1)
- No stroke/outline borders on ad elements - Marco's preference; use solid fills, gradients or shadows (creative).