Sat 07 Jun 26 - client flags that the Mid-Year Sale pre-registration push may be cannibalising June full-price revenue.
Discussed / in motion
- Mid-Year Sale pre-registration campaign is live across paid and organic - paid ads promoting 30% off for sign-ups, plus on-site placements building July anticipation, running concurrently with full-price June selling. (tethrd-boncharge)
Open loops
- Raised: client concern that the live 30%-off-for-signup ads and forward-dated on-site messaging may be deferring June purchases - whether to continue, pause or modify pre-registration not yet resolved. (tethrd-boncharge)