Tue 09 Jun 26 - weekly tactical and founders standup lock the MYS cart tooling (Rebuy) and a 15,000 VIP list target, and confirm the BAU-popup-beats-promo-popup finding from yesterday.
Decisions & pivots
- Rebuy chosen to power MYS spend-and-save and GWP cart mechanics - custom build ruled out (Lukas has no capacity); approved for install. (meeting / tethrd-boncharge-klaviyo)
- Steffen's pop-up A/B test delayed until after MYS - too many live variables for a clean test now. (meeting)
Discussed / in motion
- MYS VIP list target set at 15,000 subscribers - sitting at 1,600 at ~$3 blended CPL, budgets to ramp closer to launch. (meeting)
- Confirmed BAU list-building popup outperforms a promo-specific one by 2-3 points - keep BAU live until close to launch unless a meaningful incentive (e.g. $30 credit) justifies switching. (meeting)
- Talent flagged: swap models who lack the wellness vibe (Bridget and Lauren called out). (tethrd-blackboard-boncharge)
- Client-management note: Andy responds best to steady, infrequent strategy updates - frequent granular updates drive scope creep. (meeting)
Rules added (1)
- Bijou shape is an accent only - fully curved corners, never gridded or stacked. (figma)