Wed 10 Jun 26 - MYS creative and pop-up direction takes shape (model on Memorial Day winners, mirror Mother's Day pop-ups), the MindBodyGreen / BC Method partnership terms land, and a batch of email QA rules is locked.
Decisions & pivots
- MYS creative approach set: more variety than past rounds, a video feature, and progressive urgency batches (Singles Night cadence), modelled on Memorial Day top performers; KVs from Marco. (tethrd-marpipe-boncharge)
- MYS Alia pop-up strategy mirrors Mother's Day - collect emails, push the sitewide deal, plus concurrent pop-ups during daily deal windows. (tethrd-marco)
- MindBodyGreen / BC Method partnership confirmed: statics only, purchase objective only (no list building), 2 net-new + 2 existing statics, MBG holds final creative approval. (meeting)
Discussed / in motion
- MYS runs from 1 July - sale creatives needed by the last week of June; evergreen treatments remain the immediate priority for the revenue bump. (tethrd-marpipe-boncharge)
- Client (Marco) preference noted: favours people in email hero images. (tethrd-team)
Open loops
- Open: MYS pop-up messaging direction - generic early-access copy ("sign up for 24-hour early access") vs MYS-specific - not yet resolved; designers to hold MYS-specific copy. (tethrd-marco)
Rules added (9)
- Active promo pop-ups collect email + push the sitewide deal - no VIP code (unlike SN). (tethrd-team)
- Approved wavelength phrasing: "Red Light (660nm) and Near-Infrared (850nm)" (title case). (figma)
- During active sales, hide all 15% stickers, leaf icons, code blocks and product discount tags. (figma)
- Outcome claims must be hedged with "designed to support". (figma)
- User-reported stats need the verbatim n= disclaimer from Ana's doc. (figma)
- No "medical" claims - use "professional-grade", route borderline claims to Ana. (figma)
- No unverified award claims - cite specific badge and year. (figma)
- Headline standards: sentence case, no full stops, no italics on titles. (figma)
- "Best seller" eyebrow sticker is beige/brown, never red - two words. (figma)