Thu 11 Jun 26 - Email-scope boundary reasserted by the client, post-purchase upsell discount locked in, and a UGC quality flag from Blackboard.
Decisions & pivots
- Post-purchase one-click upsell confirmed at 5% off for a 10-minute window via Rebuy - no further sign-off needed on the discount amount. (Founders Standup)
Discussed / in motion
- Client reiterated emails should be concise - too much padding and extraneous content is unfavourable; trim before presenting. (tethrd-boncharge-klaviyo)
- Product-per-tier illustration format praised by the client and confirmed to carry forward in tiered campaign emails. (tethrd-boncharge-klaviyo)
Open loops
- Raised: Blackboard UGC scripts flagged by Marco and Anna as repetitive and boring - next round needs real variation in angle, hook and format. (Tethrd Internal)
Rules added (1)
- Email design is owned by the client's in-house CRM resource - no unsolicited email creative. (tethrd-boncharge-klaviyo)