Sun 14 Jun 26 - A full promotional-playbook session: the Spend and Save mechanic was confirmed as a repeatable booster off the back of a measured uplift, a slate of campaign formats was defined, and a USA deliverability watch-item was flagged ahead of the mid-year sale.
Decisions & pivots
- Channel-mix locked for flash sales: SMS leads the high-intent push (~10x revenue per recipient, more clicks off ~7% of the list), email carries reach. (tethrd-boncharge)
- 48-hour spend-and-save mini campaign confirmed as a repeatable on-demand booster after a measured revenue lift; high-intent USA segment hit ~$650-720 AOV vs $273 on the broad send. (tethrd-boncharge)
Discussed / in motion
- Promotional playbook fleshed out: BOGO (margin-safe SKUs only), Build Your Own Bundle (cross-category mix-and-match), Cashback Event (BON CHARGE gift cards not cash), Category Stacking (Sleep/Recovery/Skin/Hair), First Purchase Conversion (Meta retargeting to warm non-purchasers + dedicated LP), Founder Appreciation Weekend (founder-led message, no big discount), Product Launch Accelerator (first-500 pricing + bonus gift), spot/flash sales (PDP+collection timer, paid+email+SMS), and a fixed 3-email mini-campaign sequence. (tethrd-boncharge)
- S&S postmortem owned: the email didn't explain thresholds, tiers and stacking clearly enough - a real briefing gap to sharpen before mid-year. (tethrd-boncharge)
Open loops
- Raised: whether to deploy the spend-and-save mechanic (top tier only, 30% off $1,000+) as a mid-campaign booster in the July Mid Year sale - undecided, do not build yet. (tethrd-boncharge)
- Raised: USA email segment has the highest unsubscribe and spam-complaint rates of the campaign - frequency/threshold tuning needed to protect deliverability before the main waves. (tethrd-boncharge)
Rules added (8)
- Discount threshold, tier and stacking mechanics must be explained without ambiguity in EDMs. (tethrd-boncharge)
- Mid-campaign boosters must be briefed and QA'd before go-live, not added in-flight. (tethrd-boncharge)
- Sitewide promotions require a pre-launch checklist covering all internal teams including affiliates. (tethrd-boncharge)
- Product and collection mini campaigns use a fixed 3-email sequence (Awareness, Social Proof/Education, Limited-Time Offer). (tethrd-boncharge)
- Spot sales - countdown timer restricted to PDP and collection page only. (tethrd-boncharge)
- Spot and flash sales require coordinated paid media, email and SMS support. (tethrd-boncharge)
- Spend-and-save tier mechanic confirmed as a repeatable booster tactic - brief and QA before go-live. (tethrd-boncharge)
- Threshold mechanics reserved for high-intent segments, not broad reach. (tethrd-boncharge)