Mon 15 Jun 26 - The Gift With Purchase build for the 18 Jun launch took shape: Rebuy is being pulled in favour of a native progress bar, the GWP mechanic and stacked-tier structure were defined, and the test was scoped as a warm-traffic, no-paid offer validation. Several creative and UX loops remain open pending client sign-off.
Decisions & pivots
- Rebuy approved to be uninstalled provided Lukas can deliver the tiered in-cart progress bar natively - Rebuy produced ~$75 off 85 impressions and conflicts with the custom setup. (Founders Standup)
- Thank-you-page upsell (5% off / 10 mins) being pulled off Rebuy and rebuilt natively to remove Rebuy's whole-theme edit access; still one order, no double charges. (tethrd-boncharge)
- GWP implemented as 100%-off product line items (not codes), so it stacks cleanly with the 15% welcome offer and sidesteps the Spend and Save code-clash bug. (tethrd-boncharge)
- Mini quiz popup test closed - Variant B (unique URL) won, all traffic moved to it; next round tests triggers and smart retrigger. (tethrd-alia-boncharge)
Discussed / in motion
- GWP mechanic locked as stacked/cumulative - reaching a tier unlocks all gifts below it; tiers pending sign-off: $350+ Harmonising Sticker, $750+ EMF Earphones, $1,000+ Red Light Face Wand, $1,500+ Bullet Device. Thresholds set per currency, gifts surfaced via on-site widget with variant selector (Shopify blocks auto-add). (tethrd-boncharge)
- Test design: 18 Jun GWP is a straight single-variant offer-validation run, no paid spend, warm email/SMS/organic only - AOV uplift is the primary win, conversion rate the guardrail. Lukas tests on the low-risk Czech domain first before going live Thursday. (tethrd-boncharge)
- Overstock confirmed available for gifting (Red Light Face Mask 1,600 units, sauna blanket insert, EMF Bulb, PEMF Wrap/Mat); sauna blanket itself can't be free. (Tethrd Internal Standup)
- Approved Red Light Toothbrush user-reported stats logged from Ana's doc for email use. (Figma - Bon Charge Email Designs)
- Paid-social notes: Aliya Polderman's Red Light Face Mask UGC is the confirmed UK top performer (Mckenzie Rose flopped); lifestyle/organic video needs music swapped before paid use. (tethrd-boncharge)
- Re-raise percentage-off S&S tiers after the current run to cut multi-region complexity - Bell has been resistant. (Tethrd Internal Standup)
Open loops
- Raised: GWP EDM and on-site creative (banner, announcement bar) on hold - current EDM reads "hit one tier, get one gift" and must be updated once stacking is signed off. (tethrd-boncharge)
- Raised: frictionless claiming of the full gift stack across multiple thresholds - one-tap "claim all" vs per-gift widgets, UX not finalised. (tethrd-boncharge)
- Raised: EMF Earphones variant selection (USB-C vs Aux) in the GWP widget not yet clarified. (tethrd-boncharge)
- Raised: no video ads live in the UK (the fastest-growing market) - gap to close with paid social. (tethrd-boncharge)
- In motion: pre-flight checklist process (Notion + Asana template) built for all mini bolt-on campaigns, currently in QA by the Bon Charge team as Tethrd suggestions. (tethrd-boncharge)
Rules added (2)
- Always seek explicit permission (ask Bell first) before creating or sharing unsolicited design variants with the client team. (Founders Standup)
- Lifestyle/organic video may use non-royalty-free music - swap to a licensed track before running as a paid ad. (tethrd-boncharge)