Tue 16 Jun 26 - June reforecast turns aggressive (aim for the ceiling, scale spend hard), the Sauna Blanket 24-hour US deal lands for 25-26 June, the MYS VIP send schedule locks in, and a wave of email/creative QA rules drops after the bot missed off-brand colours.
Decisions & pivots
- Reforecast June upward - aim for the forecast ceiling, not midpoint; scale top campaigns/ad sets to an elevated daily target by Fri/Sat; possible Red Light Therapy 24-hour category sale floated for H2 of the month (tethrd-founders).
- Sauna Blanket 24-hour product discount approved by Andy, US only, 25-26 June; email team to plan an $80K day on the 25th; AU discounted-insert offer raised but not confirmed (tethrd-boncharge).
- Full-page popup vs slide-out AB test approved for BAU in Alia - 50/50 split, tracks CVR/attributed sales/bounce; full-page variant must be made smaller (tethrd-alia-boncharge).
- BC Method campaign to launch as standard (non-partnership) ads - creator only has ~355 IG followers (meeting).
Discussed / in motion
- Google Ads next levers: YouTube/Shorts expansion (blocked on channel access) and non-branded pain-point search to red light products (meeting).
- Rebuy post-purchase upsell live, ~$3.3K in ~3 days; Lucas confirms keep running; in-cart upsell still pending his progress-bar UI (meeting).
- Brand campaigns locked for August (environments only, no models, ~2-week shoot) and October (full-force, "Nike level"); August design imminent (meeting).
- New test assets in Drive across 3 products - Sauna Dome, PEMF Mat Max, EMF-free earphones; confirm links with Jay, may need royalty-free music swap (tethrd-boncharge).
- MYS launch support agreed all-channel - email, SMS and push; push to carry GWP, not BC Method (meeting).
Open loops
- YouTube channel access still not granted to Tethrd - blocking YouTube ads; Katie believed to hold admin, Andy to add the team (meeting).
- Klaviyo-to-Google Ads integration blocked - only Tethrd's ad account shows, likely Bon Charge flagged as restricted category; client asked to connect their side (meeting).
Rules added (8)
- All email colours must trace to the brand card - no off-brand colours (meeting).
- No white backgrounds on design elements or sections - use the linen palette (figma).
- Bon Charge emails: never rely on the QA bot alone - always manual layer-by-layer QA (meeting).
- Bon Charge emails: internal Jay/Robyn approval before any client send (meeting).
- All client Figma comments and review-call feedback must feed the QA checklist (meeting).
- GWP gift thresholds calculate on the discounted subtotal, not pre-discount (tethrd-boncharge-klaviyo).
- Shopify: do not modify pre-existing customer events without client approval (tethrd-google-ads).
- MYS hype emails: use "in 72 hours" - never specify the July 1 date or a time zone (meeting).