Wed 17 Jun 26 - the June reforecast is approved (more than double daily spend, scale the winners), the Sauna Blanket deal firms up, Meta creative testing consolidates to a single multi-geo ad set, and UGC casting lands at 8 approved talent with male options still short.
Decisions & pivots
- Reforecast approved - more than double current daily ad spend, scale top-performing campaigns/ad sets to the new elevated daily target by Fri/Sat (AUD); the softer spend-and-save campaign prompted the harder push (tethrd-founders).
- Sauna Blanket product discount confirmed approved by Andy, Belle handling internally; plan a ~70-80K day (single high-price SKU, ~15-20 incremental purchases), schedule before 26 June to clear the MYS window (meeting).
- Next Meta creative test consolidates US + UK + AU into one ad set instead of separate per-region sets - Jay confirmed for this week's batch (meeting).
- 8 UGC talent approved - Tara G, Kelsey S, Fiona B, Nora, Jade, McKenna F, Bass T, Dylan J; McKenna F the top pick; hold further casting until the male shortlist lands (tethrd-blackboard-boncharge).
Discussed / in motion
- Cart-abandoned flow approved and being set up; remaining-flows strategy approved with minor edits, email team briefing due next day (tethrd-team).
- 3 MYS popup variants drafted in Alia - full-page landing style, MYS list-building BAU, regular MYS BAU - ready to export for the strategy deck (tethrd-alia-boncharge).
- GWP email reviewed and approved with minor comments (Figma EDMs 2026, node 5315-15975) (tethrd-boncharge-klaviyo).
- Hub currency flag: Meta + Google spend tracked in AUD but the spend ceiling/revenue targets are USD - convert before MER; approved ceiling $287,500 USD ≈ $407,000 AUD (meeting).
Open loops
- Male UGC pool insufficient - only a few males in the 15, quality below standard; more options being sourced this week before the male lineup is finalised (tethrd-blackboard-boncharge).