Bon Charge - Active Influencer Partnerships
Status: Live partnerships - active in creative rotation
These are top-tier, named partnerships. Used by /audience-onboard (comment scraping for verbatim), /creative-brief (influencer-led angle inspiration), /competitor-onboard (proof archetypes), and /static-ads + /video-ads (influencer-replicate creative modes).
YouTube partnerships (7 confirmed)
| Creator | Channel / Show | Product focus |
|---|---|---|
| Steven Bartlett | Diary of a CEO | Red Light Face Mask |
| JP Sears | JP Reacts | Sauna, PEMF, BLB Glasses, RLT |
| JP Sears | Awaken with JP | Sauna, PEMF, BLB Glasses, RLT |
| Bella Ma | Steak and Butter Gal | TBC |
| André Duqum | Know Thy Self | Red Light Therapy |
| Thomas DeLauer | YT + IG + Newsletter | Sauna + PEMF |
| Lillie Kane | YouTube | Red Light Face Mask |
Instagram partnerships (32+ confirmed)
| Creator | Handle | Product focus |
|---|---|---|
| Dr Jessica Peatross | @dr.jess.md | Various |
| Juli Bauer Roth | @paleomg | RLT Face Mask |
| Mary Darnall | @healingcavelady | TBC |
| Kendra Needham | @the.holistic.mother | Various |
| Brittany Williams | @instantloss | Various |
| Kashif Kahn | @kashkhanofficial | TBC |
| Mary Kate Kilfroy | @thatcrunchymomkate | Various |
| Hunter Stoler | @healthwithhunter | Various |
| Laura Flusche | @fluscheitaway | Various |
| Melissa Ambrosini | @melissaambrosini | Various |
| Jasyra Santiago-Hines | @iamjasyra | Red Light Face Mask |
| Caroline Stanbury | @carolinestanbury | Red Light Face Mask + Wand |
| Olivia Robertson | @revolveprimalhealth | RLT |
| Kathryn Lauren | @therealkathrynblue | Various |
| Arielle Lorre / Well with Arielle | @ariellelorre | PEMF + Sauna |
| Sadie Gannet | @organicgannet | Red Light Toothbrush |
| Meg Kilcup | @awholehealthlife | Red Light Toothbrush |
| Holly Owens | @wellthybelly | Red Light Face Mask |
| Elizabeth Endres | @thewellnessprocesspod | Red Light Max |
| Eryn Carroll | @thenaturalmindedmomma | Red Light Face Mask |
| Bethany Hamilton | @bethanyhamilton | Red Light Collection |
| Melissa McAllister | @melissamade | Red Light Face Mask + Chest Mask |
| Melissa Malinowski | @naturopathmelissa | PEMF Demi + Red Light Face Mask |
| Aubrey Schoenekase | @aubrey.schoenekase | Red Light Face Mask |
| Lauren Johnson | @naturalnursemama | PEMF |
| Dr Courtney Kahla | @drcourtneykahla / @drcourtneyray | Red Light Face Mask |
| Andrea McMaster | @RaisingWellKids | Red Light Mini + Face Mask + Lighting |
| Morgan Stup | @morganstuphealth | Red Light Face Mask |
| Amanda Carr | @amandalcarr_ | Red Light Face Mask |
| Lily Nichols | @lilynicholsrdn | Red Light Face Mask |
| Allie Murphy | @restordbyallie | PEMF |
| Angela Rummans | @angelarummans | TBC |
Audience cluster mapping
The roster reveals 6 distinct audience clusters Bon Charge already reaches:
| Cluster | Key creators | What they validate |
|---|---|---|
| Functional medicine / MD authority | Dr Jessica Peatross, Dr Courtney Kahla, Lily Nichols (RDN) | Permission for premium price, science credibility |
| Holistic mom / clean wellness | the.holistic.mother, naturopathmelissa, healingcavelady, raisingwellkids, naturalnursemama, thatcrunchymomkate | Family wellness positioning, ritual framing |
| Paleo / keto / primal | paleomg, instantloss, steakandbuttergal, healthwithhunter, organicgannet | Biohacker mainstream crossover |
| Beauty + lifestyle | Caroline Stanbury, Aubrey Schoenekase, Melissa Ambrosini, ariellelorre | Red Light Face Mask hero validation, premium aspiration |
| Athletic / surf / fitness | Bethany Hamilton, Thomas DeLauer | Recovery + performance angle (matches Fulham FC partnership) |
| Podcast/cultural | Steven Bartlett (Diary of CEO), André Duqum (Know Thy Self), JP Sears | Cultural permission + reach |
Audience-onboard scraping priority
Highest-signal creators to scrape comments from (reach overlap with actual buyer base):
- Steven Bartlett (Diary of a CEO) — YouTube — broadest audience
- Bethany Hamilton — IG — athletic + family overlap
- Caroline Stanbury — IG — beauty + premium overlap
- Bella Ma (Steak and Butter Gal) — YT/IG — biohacker + carnivore overlap
- Thomas DeLauer — YT/IG — broad biohacker
- Dr Jessica Peatross — IG — functional medicine
These 6 alone capture audience signal across all 6 clusters.