Bon Charge - Product Catalogue

Sources: BON CHARGE Product Knowledge.docx + 28 user manual PDFs + compliance.md per-collection sections + boncharge.com site fetch + Shopify Admin API pull (raw at 04-raw/shopify/2026-04-24-products-export.json) Status: ✅ Hero list locked + Shopify-validated. EMF + lighting + bundles fully enumerated. Shopify store: blublox.myshopify.com (USD, Plus plan, multi-currency presentment)

Catalogue overview

• 394 active products in Shopify (625 total incl. draft / archived). Catalogue is much deeper than the Product Knowledge doc revealed - the bulk is glasses (309 products: each frame x lens variant is a separate Shopify product, not a variant).
• 2 products registered as medical devices:
  • Blue Light Blocking Glasses (US + AU) - registered for melatonin suppression / circadian support
  • Red Light Toothbrush (US only) - registered for treating bleeding gums (US-only therapeutic claim permitted)
• All other products = wellness/beauty/recovery positioning, not registered medical devices

Per Dr Ana's hierarchy of truth: User manual > compliance docs > website > marketing materials. Every claim in this file is sourced from authoritative docs - no fabrication.

Bonus discoveries from Shopify pull:

• 🌟 Dr Mark Hyman partnership - 4 co-branded bundles ($503 - $2,307) — major social-proof tie-in
• 🌟 Diary of a CEO (Steven Bartlett) partnership - dedicated bundle ($978) — referenced in compliance training as influencer arrangement
• 4 sleep mask variants ($49.95 each), not 1 as docs implied: Classic Blackout, Cotton Blackout, Blackout Contoured, Low-Profile Contoured
• 18 EMF products ($19 - $279) — much deeper range than docs (hats, blankets, earphones, harmonising bracelets, phone pouch, pillowcase, laptop mat)
• 13 lighting products ($14 - $69) — bulbs, lamps, clip lights, torch, night lights, charging cables
• No Shopify subscription products detected — all one-off purchases

Collections

COLLECTION 1 - Red Light Therapy (panels + handheld)

Hero candidate: Red Light Therapy Panels (Bullet / Demi / Max / Super Max)

Category: Full-body / large-area red light therapy Sizes: Bullet (smallest portable) → Mini → Demi → Max → Super Max (largest panel) Wavelengths: Red 660nm + NIR 850nm Irradiance: >100mW/cm² baseline (varies by unit size) FDA registered: Yes (per Product Knowledge - "All devices registered with FDA") Recommended use: 4-12 weeks continuous for noticeable benefits Warranty: 1 year manufacturer's Returns: 30-day return + exchange

Permissible claims (verbatim from compliance):

• Muscle comfort / recovery
• Skin appearance support
• Overall wellbeing support
• Recovery / wellness routine
• Post-activity muscle comfort
• Soothing after training / long days
• Science-backed technology

Forbidden claims:

• Treats injuries / chronic pain
• Heals muscles / joints
• Clinically proven therapy
• Therapeutic / treatment terminology

User manuals on file:

• Boncharge__User_Manual__Bullet_Red_Light_Therapy_Device.pdf
• Mini_Red_Light_Therapy_Device_25-11-24.pdf
• Demi_Red_Light_Therapy_Device_25-11-24.pdf
• Max_Red_Light_Therapy_Device_25-11-24.pdf
• Super_Max_Red_Light_Therapy_Device_User_Manual_25-11-24.pdf

Red Light Therapy Blanket

Category: Full-body wearable red light User manual: Red_Light_Therapy_Blanket_User_Manual.pdf Permissible / forbidden claims: same as panels above

Mini Red Light Therapy Device

Category: Handheld targeted device Wavelengths: Red 660nm + NIR 850nm Use: Hold 3 inches to 1 foot from target. Protective goggles mandatory. 10 min/session, daily ideal, min 4x/week. Charging: USB, 2hr min until 3 green lights Permissible: muscle comfort, post-activity recovery, skin appearance support Forbidden: treats injuries, heals muscles, therapeutic language

Stands + Accessories

• Base Stand - Base_Stand_User_Manual.pdf
• Horizontal Stand - Horizontal_Stand_User_Manual.pdf
• Wheelie Stand (mobile/wheels) - Wheelie_Stand_User_Manual.pdf
• Protective Goggles - mandatory accessory for all red light devices per user manuals. Non-returnable for safety/hygiene.

COLLECTION 2 - Holistic Beauty

HERO CANDIDATE: Red Light Face Mask

Exact name: Red Light Face Mask™ Category: Wearable beauty / red light therapy Wavelengths: Red 630nm (visible) + NIR 850nm (invisible) Components: Mask unit, barrel charger, USB-A cable, eye cups (2), straps, battery controller (3-LED indicator) Battery: 2 x 30-min sessions at highest intensity Recommended use: min 10min/session, 3x/week min (daily ideal), max 30 min, clean/dry skin only

Replacement parts (USD):

Permissible claims (verbatim):

• "Reduces the appearance of fine lines and wrinkles"
• "Supports clearer appearance of skin tone"
• "Promotes firmer, tighter, and younger-looking skin"
• "Boosts complexion and glow"
• "Reduces puffiness when used consistently"
• Radiant complexion · Softer-looking skin · Clearer, smoother-looking skin over time

Forbidden claims:

• Treats acne / rosacea / eczema (NOT registered for these)
• Clinically proven / tested
• Fixes problem skin permanently
• Therapeutic / treatment terminology
• "Improves skin appearance" (absolute claim - must be softened)
• Before/after photos claiming acne resolution

Safety contraindications: photosensitive individuals, pregnancy (without doctor approval), photosensitising meds (Tetracycline, Retin A, topical/oral steroids), pacemakers, serious medical conditions, cancerous/skin lesions. Photosensitivity test recommended (2min on forearm). Do not charge while attached (voids warranty).

User manuals (2 versions):

• Red_Light_Face_Mask_User_Manual_25-11-24.pdf
• Red_Light_Face_Mask_User_Manual_2.0_25-11-24.pdf

Red Light Neck and Chest Mask

Wavelengths: Red 630nm + NIR 850nm Use: min 10min, 3x/week min, max 30min sessions in 5min increments Permissible / forbidden claims: same as Red Light Face Mask User manual: Boncharge__User_Manual__Red_Light_Neck_and_Chest_Mask.pdf

Red Light Face Wand

Tech: Red light LEDs + sonic vibration + warm induction heating Behaviour: Auto-on at skin contact, auto-off when set down Use: clean dry skin, 5-10 min/session, daily ideal, min 4x/week, max 20 min. Follow with serum + moisturiser. SPF if daytime. Charging: USB, 2hr min Permissible: beauty/skincare routine language, youthful appearance, depuffing, glow Forbidden: treats acne/rosacea/eczema, clinically proven, therapeutic User manual: Boncharge__User_Manual__Red_Light_Face_Wand.pdf

Cold Therapy Ice Roller

Tech: Cooling/chilling beauty tool Permissible: instant cooling, puffiness soothing, pore appearance tightening, refreshed/awake-look skin, morning depuffing Forbidden: treats inflammatory skin conditions, clinically proven to cure puffiness/redness, medical treatment User manual: none on file (Phase 5b follow-up)

Red Light Toothbrush ⚠️ COMPLIANCE-COMPLEX

Category: Oral care / red light therapy REGISTERED MEDICAL DEVICE STATUS: US ONLY - registered for "treating bleeding gums" (specific therapeutic claim permitted in US market) Variants:

• TH (Therapeutic) - US market claims permitted
• Non-TH - global default, no therapeutic claims Critical: Marketing claims MUST differ by market. US can claim "treating bleeding gums". AU + UK + EU + ROW must position as beauty/wellness only. User manuals:
• BCH_Toothbrush_User_Manual.pdf
• BCH_IFU_Toothbrush_Manual_TH.pdf
• BCH_IFU_Manual_RL_Cap_NON_TH (1).pdf (Red Light Cap variant - non-therapeutic)
• BCH_IFU_Manual_RL_Cap_TH.pdf (Red Light Cap variant - therapeutic) Other reference: dedicated CS Training Toothbrush.pptx deck in compliance/

COLLECTION 3 - Infrared Sauna

HERO CANDIDATE: Infrared Sauna Blanket

Tech: Far infrared (FIR) heat therapy in blanket form Permissible (verbatim from compliance):

• "Soothing full-body warmth"
• "Post-workout relaxation"
• "Supports whole-body flow"
• "Stimulates peripheral circulation"
• "Supports sweating" (frame as natural body process)
• "Supports natural cleansing processes"
• Benefits of infrared sauna from home · Home spa ritual · Helps relieve tension

Forbidden:

• Detox / removes toxins / heavy metals
• Burns calories / weight loss claims
• Treats chronic pain / inflammation
• Therapeutic / clinically tested
• Medical-grade

Visual compliance: Must show hydration (water nearby) in promotional content. Frame sweating as natural body process. Returns: Sauna Blanket Towel Insert is non-returnable. User manual: Boncharge__User_Manual__Infrared_Sauna_Blanket.pdf (8MB - largest single-product manual)

Infrared PEMF Sauna Dome (4-in-1)

Tech: Far infrared + PEMF + Red 660nm + NIR 850nm — "4-in-1 Benefits" Permissible: "Full-body wellness experience", "spa-like at-home environment", "muscle comfort after workouts/busy days", "rest-ready feeling", "all in one experience", "full spa-like experience at home" Forbidden: medical-grade device, clinically proven to detox/cure insomnia, replaces doctor/therapist, therapeutic User manual: Infrared_PEMF_Sauna_Dome_User_Manual.pdf

COLLECTION 4 - PEMF Devices

Infrared PEMF Mats (3 sizes: Mini / Demi / Max)

Tech principle: PEMF (sub-sensory at-home) + far infrared + crystal layers (tourmaline emits FIR when heated). Some include red 660nm + NIR 850nm. Use cases: meditation, relaxation, sleep, grounding, daily wellness ritual

Permissible (verbatim from compliance):

• "Deep relaxation"
• "Grounding sensations"
• "Clear thinking"
• "Meditation support"
• "Mood balance"
• "Harmony / calm"
• "Grounded, centred feeling"
• "Calmer headspace for meditation"
• General wellness · Comfort · Stress reduction · Sleep quality (perceived) · Mood (perceived)
• Per layer: Red 660nm = skin appearance · NIR 850nm = muscle/joint comfort, recovery · Crystal = mood balance, grounding, harmony

Forbidden (verbatim):

• Treats anxiety / depression / insomnia
• Heals joints or bones / chronic pain
• Promotes nervous system regulation
• Clinically proven
• Repairs cells / heals diseases
• Nervous system repair / activation
• Rebalances brain waves

Returns: Parts of a Bundle non-returnable unless faulty User manuals:

• Infrared_PEMF_Mat_Mini_-_Manual_-_25-11-2024.pdf
• Infrared_PEMF_Mat_Demi_-_Manual_-_25-11-2024.pdf
• Infrared_PEMF_Mat_Max_-_Manual_-_25-11-2024.pdf (short)
• Infrared_PEMF_Mat_Max_02_25-11-24.pdf (extended, 4.3MB)

Infrared PEMF Wrap

Category: Portable PEMF + heat wrap for localised use Permissible / forbidden: same as PEMF Mats User manual: Infrared_PEMF_Wrap_-_Manual_-_25-11-2024.pdf

COLLECTION 5 - Blue Light Blocking Glasses (HERO CATEGORY)

Frame range (live SKUs from boncharge.com)

3 lens variants per frame:

1. Blue Light Blocking (red-tinted, 100% blocking 400-550nm) - REGISTERED MEDICAL DEVICE (US/AU) for melatonin suppression / circadian support
2. Light Sensitivity (for bright/harsh light environments)
3. Computer Glasses (screen use)

Permissible claims (verbatim):

• Blue / green light filtering
• Visual comfort (screens)
• Digital eye strain relief (PERCEIVED - not absolute)
• Focus support / Performance support
• Evening circadian support
• Comfortable eyes during long screen sessions
• Gentler evening light experience
• Smoother transition from screens to bedtime
• "Supports circadian rhythm"
• Feeling of reduced eye strain
• More comfortable / focused screen time
• Glare reduction (sunglasses variant)

Forbidden claims:

• Cures eye strain / headaches
• Treats insomnia / sleep issues
• Treats migraines / Prevents migraines
• Medical solution for digital eye syndrome
• Treats eye conditions / eye diseases
• Medical-grade treatment
• Clinically proven cure
• Prevents neurological issues

Safety constraints (per user manual):

• Do not use while cooking with gas flame or camping stove
• Do not use while driving or operating machinery

Returns:

• Prescription glasses: non-returnable (custom product)
• Reading glasses: non-returnable

User manual: Bon_Charge_IFU_Manual_Glasses.pdf (3.1MB - covers all glasses variants)

COLLECTION 6 - Blue-Free Lighting

Full Spectrum Light Bulb

Tech: Mimics natural sunlight, 3 adjustable colour modes (warm / cool / daylight) Verbatim benefit: "This balanced full-spectrum light helps improve mood, energy, and focus, making it ideal for boosting wellbeing and productivity throughout the day"

Blue Light Free Bulb

Tech: Eliminates blue + green wavelengths, soothing amber glow Verbatim benefit: "Blue light suppresses the production of the naturally occurring sleep hormone, melatonin. It creates a soothing amber glow, ideal for nighttime use to support restful sleep and relaxation"

Low Blue Light Bulb

Tech: Minimal blue light emission, warm calming light Verbatim benefit: "It creates a warm, calming light ideal for use before bedtime to support natural sleep cycles. The Low Blue Light Bulb emits minimal blue light to help reduce sleep disruption, eye strain, and improve relaxation in the evening"

General Lighting Specs:

• NOT for dimmable fixtures - using with dimmable fixture voids warranty
• Standard light bulb socket
• Pending: Base type (E26/E27), wattage, lumens, colour temp specs (not in Product Knowledge)

Permissible claims:

• Evening comfort · Relaxing environment · Circadian rhythm support · Restful atmosphere · Closer-to-natural spectrum · Wind-down environment
• "Softer, more relaxing light" · "Gentle evening wind-down lighting" · "Calm, blue-free atmosphere"
• Science-backed

Forbidden:

• Treats insomnia / sleep disorders
• Repairs circadian rhythm
• Clinically proven to fix sleep
• "Sleep-friendly atmosphere" (too therapeutic)
• Promises specific sleep outcomes

Motion Sensor Night Light

Category: Automated proximity-activated night light (likely blue-light-free per collection) User manual: Boncharge__User_Manual__Motion_Sensor_Night_Light.pdf (4.1MB)

COLLECTION 7 - EMF Blockers ⚠️ DOCUMENTATION GAP

Confirmed products (named in compliance + returns policy):

• EMF Radiation Blocking Underwear (non-returnable - hygiene)
• EMF Blocker Pendant
• EMF Shielding products (general)

Permissible claims:

• EMF shielding / reduction (from devices)
• Balanced, mindful tech use
• Comfort in modern environments
• "Mindful tech environment (home / work)"
• Intentional exposure to everyday signals

Forbidden claims:

• Prevents EMF-related disease
• Clinically proven to stop radiation damage
• Protects from cancer / from EMF
• Clinically tested
• Fear-based health messaging

GAP: No detailed product specs, prices, full SKU list, or user manuals on file. Pending Jay confirmation or live-site fetch.

COLLECTION 8 - Sleep Masks

Blackout Sleep Mask (100%)

Launch: ~2018 ("100% Black Out Sleep Mask") Tech: 100% light-blocking, lightweight breathable, pressure-free Lowest price point in catalogue: ~$49.95 USD Returns: Non-returnable (hygiene)

Permissible (verbatim):

• "Total blackout"
• "Deeper, less interrupted sleep"
• "Circadian rhythm support"
• "Pressure-free comfort"
• "Fewer disruptions from streetlights / early sun"
• "Reliable darkness for shift workers / travellers"
• Bedtime relaxation · Lightweight, breathable · Best for total darkness sleepers · Supports uninterrupted sleep · Supports more restful sleep

Forbidden:

• Treats insomnia / sleep disorders
• Clinically proven deep sleep improvement
• Medical sleep device
• Clinically tested
• Guarantees specific sleep hours / outcomes

User manual: none on file (likely in AU Manual subfolder - to verify)

Cold + Heat Therapy Massage Gun

(Sits alongside Holistic Beauty / Recovery) Tech: Handheld massage device with cooling + warming modes Permissible: cooling/warming sensations, everyday tension relief, post-workout comfort, relaxation, daily/post-exercise recovery routine, "at-ease feeling after training/long days", "comforting end-of-day/post-workout ritual" Forbidden: treats injuries/pain/inflammation, heals muscles, replaces medical treatment, clinically proven/tested, therapeutic/medical-device language User manual: Boncharge__User_Manual__Cold_Heat_Therapy_Massage_Gun.pdf (3.1MB)

Hero product candidates (for Jay to confirm)

Ranked by document prominence + market positioning + likely paid-spend priority. Final hero list drives /creative-brief, /static-ads, /video-ads priorities for the next 6 months.

Bundles + multi-packs

Confirmed bundles exist (returns policy mentions "Parts of a Bundle cannot be returned unless faulty), but no detailed bundle list in Product Knowledge.docx. Pending Shopify catalogue fetch or Jay confirmation.

Pricing summary (USD)

• Lowest: $49.95 (Blackout Sleep Mask)
• Glasses: $113.95 (Theo) → $230 (Custom prescription)
• Replacement parts: $7.95 - $40
• Hero device pricing: Pending (Product Knowledge doesn't list device prices - need site / Shopify pull)

Shipping:

• Free over $175 AUD
• Express available
• EU duties + taxes covered by Bon Charge
• AU: no duties
• ROW: customer pays duties

User manual cross-reference

28 user manual PDFs on disk in compliance/PDF User Manuals/. All map cleanly to catalogue products:

No orphan manuals. Mentioning Red Light Cap (TH + non-TH) - this is a separate product not yet enumerated as its own collection entry. Likely a wearable hair-growth red light cap. Will add once confirmed.

Documentation gaps - flagged for Jay

Cross-skill contract

Every downstream creative skill will read this file PLUS compliance.md. Per Dr Ana's hierarchy:

1. User manual = source of truth for any product fact
2. compliance.md = source of truth for any claim
3. products.md (this file) = product catalogue + benefit summary
4. Website = secondary reference

Critical rule: Every product claim used in a creative brief must trace back to a verbatim quote in compliance.md or the relevant user manual. No paraphrasing claims.

SHOPIFY-CANONICAL DATA (locked 2026-04-24)

The sections above describe the catalogue at a strategic / compliance level. The sections below are the locked source-of-truth pricing + SKU + image + URL data pulled directly from Shopify Admin API. Every creative brief, ad caption, landing page, and email must reference the Shopify-canonical name, price, and URL from this section.

Hero products - full Shopify detail (15 confirmed)

Naming convention note: Red Light Neck and Chest Mask (NOT "Neck & Chest Mask"). Use exact wording in all creative.

Voltage/region pattern (Sauna Blanket, PEMF Mat Max, PEMF Sauna Dome): US/Canada = 110-120V, Rest of World = 220-240V. Critical for paid creative targeting - never show 110V product in a UK ad or vice versa. The Shopify variant title carries this (USA/Canada (110V-120V) vs Rest of the World (220V-240V)).

SKU naming convention decoded:

• BC = Bon Charge
• RL / SA / PE = Red Light / Sauna / PEMF product line
• US / NA = US-region variant / not-region-specific
• 4-digit number = product ID
• C## / I## = batch/version code

Bundles ($186 - $2,506 - 17 active)

Sorted ascending by price. Bundles are major for Bon Charge's strategy - Dr Hyman + Diary of a CEO partnerships represent significant social proof investments.

Standard bundles

Influencer / partnership bundles

Compliance note: Per Dr Ana's training, US-based influencer endorsements (Hyman + Bartlett are both US-prominent) can be used in US market. Other markets sit in a "gray zone" - content originated in US, intended for US audience. Audit any bundle creative running outside US.

EMF Blockers - 18 products fully enumerated (was a "gap" in v1)

Apparel + accessories

Home protection

Personal devices

Harmonising range

Crossover (also tagged EMF - primarily PEMF collection)

PEMF devices include EMF-attenuation properties so they appear in this filter: Infrared PEMF Mat Mini ($349) / Demi ($699) / Max ($1,299), Infrared PEMF Wrap ($349), Infrared PEMF Sauna Dome ($3,349).

Other

• BON CHARGE VIP MEMBERSHIP $19.99 (subscription proxy - EMF-tagged for unclear reason; investigate)

Compliance: EMF range is the highest fear-language risk. Per compliance.md section 2:

• BANNED: "Prevents EMF-related disease", "protects from cancer", "prevents neurological issues", "stops radiation damage", "clinically proven"
• PERMITTED: "EMF shielding / reduction (from devices)", "balanced, mindful tech use", "comfort in modern environments", "intentional exposure to everyday signals"

Blue-Free Lighting - 13 products (was a "gap" in v1)

Specs gap (still pending): Bulb wattage / lumens / colour temp / base type (E26/E27) - not in Shopify metadata. Need to check product pages or request from Bon Charge spec sheets when needed for creative.

Compliance reminder: "Sleep-friendly atmosphere" is forbidden (too therapeutic). Use "Gentle evening wind-down lighting" or "Calm, blue-free atmosphere" instead.

Sleep Masks - 4 variants confirmed (not just 1)

All non-returnable (hygiene). Permissible / forbidden claims per compliance.md section 4 still apply - no "treats insomnia", no "guarantees X hours of sleep".

Glasses range - 309 active Shopify products

Each frame style x lens variant is a separate Shopify product (not a variant). Breakdown by product type:

Frame names captured (Phase 1 site fetch): Crystal, Brooklyn, Clarke, Parker, Tortoise Shell, Morris, Maverick, Theo, Custom, Denver, Chester (added from Shopify pull). Full frame inventory is too long to enumerate here - refer to raw Shopify export for the complete list when targeting specific frames.

Lens type rules:

• Blue Light Blocking lens > registered medical device claims permitted (US + AU only): melatonin suppression, circadian support
• Light Sensitivity lens > bright/harsh lighting comfort claims only (not migraine/medical)
• Computer lens > screen comfort + perceived eye strain reduction (not "treats" anything)
• Sunglasses > glare + general eyewear comfort

Tag taxonomy decoded (from Shopify)

These tags repeat across the catalogue - useful for filtering / segmenting:

Multi-currency presentment

Shopify confirms the store accepts payment in 100+ currencies via Shopify Markets, with USD as the base. Major confirmed: USD, AUD, GBP, EUR, CAD, NZD, plus ~95 others.

Implication for creative: Bon Charge customers see prices in their local currency, but our products.md uses USD as the canonical. When writing market-specific ad copy, validate the local price separately.

Updated documentation gaps