Bon Charge · Compliance

COMPLIANCE RULE SET

BON CHARGE COMPLIANCE RULE SET

Master Compliance Document Version: 1.0 Last Updated: April 2026 Primary Compliance Officer: Dr Ana Martins (ana@boncharge.com)

1. REGULATORY LANDSCAPE & COMPLIANCE POSTURE

Applicable Regulators:

  • TGA (Therapeutic Goods Administration, Australia) - STRICTEST standard, used globally as baseline
  • FDA (Food and Drugs Administration, USA)
  • EU CE Marking (if applicable)
  • Any other regional medical device regulators

Bon Charge's Compliance Posture:

  • Always default to TGA standards globally, as TGA is the strictest regulator (Compliance Training, Ana Martins)
  • "Worst-case scenario, paranoid mindset" approach - assume the tightest regulators are examining all marketing materials
  • Once marketing complies with TGA, globally compliant with FDA and other regulators

Products Registered as Medical Devices:

Some Bon Charge products are registered medical devices in specific markets:

  • US/AU: Blue Light Blocking Glasses (registered for melatonin suppression, circadian support) (Compliance Training, Ana Martins)
  • US: Red Light Toothbrush (specific therapeutic claims permitted in US only; registered for treating bleeding gums) (Compliance Training, Ana Martins)
  • RED Light Cap/Recent Products: Check individual user manuals for "Registered Intended Use" - this is legally binding and limits what claims can be made (Compliance Training, Ana Martins)
  • Critical: Not all products are medical devices in all markets. This varies by country and product

Company Legal Position:

  • Bon Charge is the SPONSOR (not the manufacturer) of products
  • Manufacturers are third parties; Bon Charge outsources manufacturing but holds full liability (Compliance Training, Ana Martins)
  • LIABILITY PRINCIPLE: Any false claim made in marketing/promotional materials = BON CHARGE's liability, not the manufacturer's (Compliance Training, Ana Martins)
  • "It's always our fault" - even if claims come from manufacturer materials, we verify and are responsible for accuracy (Compliance Training, Ana Martins)
  • If sued for false claims (e.g., "red light therapy cures cancer"), Bon Charge faces lawsuit, fines, and potential jail time for owners (Compliance Training, Ana Martins)

Bon Charge Brand Identity (Not Health/Medical):

  • BON CHARGE is a wellness, recovery, beauty, and sleep brand - NOT a health or medical company (Compliance Training, Ana Martins)
  • Even though some products are registered medical devices, promotional positioning must emphasize wellness/lifestyle, NOT therapeutic purposes (Compliance Training, Ana Martins)
  • This is paradoxical but mandatory: "Walking on eggshells" - use "Red Light Therapy" collection name, but avoid "therapy" language in promotional copy (Compliance Training, Ana Martins)

Hierarchy of Truth: User Manual > Compliance Training Docs > Website > General promotional materials

(Compliance Training, Ana Martins)

Responsibility & Reporting:

  • Bon Charge maintains compliance, correct labeling, and adverse event reporting to FDA/TGA
  • Customer service reports any product misuse or adverse events
  • Products should only be promoted for their registered intended use (Compliance Training, Ana Martins)

2. UNIVERSAL BANNED WORDS & PHRASES

Absolute Prohibitions - Never Use These Terms:

Medical/Disease Language (NEVER use):

  • "Treats" (any condition) (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Heals" / "Healing" (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Cures" / "Cure" (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Prevents" / "Prevention" (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Repairs" / "Repair" (Permissible Claims, Cheat Sheet, Compliance Training - marked as "tricky one coming through a lot")
  • "Fixes" / "Fix" (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Eliminates" / "Eliminate" (Permissible Claims, Cheat Sheet)
  • "Diagnoses" / "Diagnosis" (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Therapeutic" / "Therapeutical" / "Therapy" (when not part of collection name) (Permissible Claims, Cheat Sheet, Compliance Training, UGC Guidelines)
  • "Medical" (Permissible Claims, Cheat Sheet)
  • "Clinical" / "Clinically" (Permissible Claims, Cheat Sheet, Compliance Training, UGC Guidelines)

Specific Disease/Condition Claims (NEVER use):

  • Any disease name (Cheat Sheet, Compliance Training)
  • "Acne" / treating acne (Red Light Face Mask NOT registered to treat acne - cannot claim) (Compliance Training, Permissible Claims)
  • "Rosacea" (Permissible Claims)
  • "Eczema" (Permissible Claims)
  • "Arthritis" (Permissible Claims)
  • "Chronic pain" (Permissible Claims)
  • "Anxiety" / "Depression" (Permissible Claims, UGC Guidelines)
  • "Insomnia" (Permissible Claims, UGC Guidelines)
  • "Migraines" / "Headaches" (Permissible Claims, UGC Guidelines)
  • "Circadian rhythm disorders" (Permissible Claims, UGC Guidelines)
  • "Eye strain" (clinical claim, not permitted) (Permissible Claims, UGC Guidelines)
  • "Eye diseases" (Permissible Claims, UGC Guidelines)

Absolute Claims (NEVER use):

  • "Clinically proven" (Permissible Claims, Cheat Sheet, UGC Guidelines, Compliance Training)
  • "Clinically tested" (Permissible Claims, Cheat Sheet, Compliance Training, UGC Guidelines)
  • "Clinically proven to..." (any outcome) (Compliance Training)
  • "Clinically tested technology" (Permissible Claims)
  • "Clinical-grade" / "Clinical-grade technology" (Permissible Claims)
  • "100% effective" / "Guaranteed" / "Always works" (Cheat Sheet, Compliance Training)
  • "Proven" (absolute) (Cheat Sheet)
  • Any percentage claim without source (e.g., "50% reduction") (Compliance Training, Cheat Sheet)
  • "Safe" / "Completely safe" (Permissible Claims, UGC Guidelines, Compliance Training - "Never say products are safe because people may not read user manual and could injure themselves") (Compliance Training)
  • "Effective" (absolute) (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Magical" / "Miraculous" (Compliance Training, Cheat Sheet)
  • "Revolutionary" / "Game-changing" (without substantiation) (Permissible Claims, Cheat Sheet)
  • "FDA approved" / "TGA approved" (Compliance Training - "Regulatory agencies do not want to be used for marketing. Even though competitors say this, it's wrong and can result in massive lawsuit") (Compliance Training)
  • "Medical device" (as marketing claim) (Compliance Training)
  • "Medical-grade" (Permissible Claims, Cheat Sheet)
  • "Prescription-strength" (Cheat Sheet)

Claims About Replacement/Medical Necessity (NEVER use):

  • "Replaces medical treatment" (UGC Guidelines)
  • "Replaces doctor/therapist" (Permissible Claims, UGC Guidelines)
  • "Replaces professional medical sleep interventions" (UGC Guidelines)
  • "Instead of seeing a doctor" (Compliance Training)
  • "As good as prescription" (Cheat Sheet)

Fear-Based Language (NEVER use):

  • "Dangerous" (Compliance Training - "Do not induce fear. You can say 'undesirable' or 'detrimental' IF backed by source") (Compliance Training)
  • "Protects from cancer" (Permissible Claims)
  • "Protects from EMF" / "EMF radiation" (fear-based) (Permissible Claims, UGC Guidelines)
  • "Prevents EMF-related disease" (Permissible Claims, UGC Guidelines)
  • "Stops radiation damage" (Permissible Claims, UGC Guidelines)
  • "Prevents neurological issues" (Permissible Claims)
  • "Risk of..." (Cheat Sheet)
  • "Suffer from..." (Cheat Sheet)
  • Any implication that person will be harmed if they don't use the product (Compliance Training)

Weight/Fat Claims (NEVER use):

  • "Burns fat" (Permissible Claims, UGC Guidelines)
  • "Burns calories" / "Guaranteed calorie burn" (Permissible Claims, UGC Guidelines)
  • "Weight loss" / "Causes weight loss" (Permissible Claims, UGC Guidelines)
  • "Guarantees weight loss" (UGC Guidelines)
  • "Specific calorie burning" (UGC Guidelines)

Detoxification Claims (NEVER use):

  • "Detox" / "Detoxes heavy metals" (Permissible Claims, UGC Guidelines)
  • "Detoxification" (UGC Guidelines)
  • "Purification" (UGC Guidelines)
  • "Removes toxins" (Permissible Claims, UGC Guidelines)
  • "Cleansing" (medical sense, not cosmetic) (Permissible Claims)

Nervous System & Brain Claims (NEVER use):

  • "Nervous system repair" (Permissible Claims, UGC Guidelines)
  • "Nervous system regulation" (medical claim) (Permissible Claims, Cheat Sheet)
  • "Nervous system activation" (medical claim) (Permissible Claims)
  • "Rebalances brain waves" (Permissible Claims)
  • "Heals organs/tissues" (Permissible Claims)
  • "Repairs cells / heals disease" (Permissible Claims)

Competitor/Denigration Language (NEVER use):

  • Direct competitor names (Compliance Training, Cheat Sheet)
  • "Better than [competitor]" (Compliance Training, Cheat Sheet)
  • "Unlike [brand]..." (Compliance Training, Cheat Sheet)
  • "Our competitors use ineffective wavelengths..." (denigration) (Compliance Training)

Collagen/Anti-Aging Absolute Claims (NEVER use):

  • "Increases collagen production" (Compliance Training - "Cannot claim, everyone's obsessed with it but we don't have registration for this")
  • "Reverses wrinkles" / "Removes wrinkles" (Permissible Claims, Cheat Sheet)
  • "Permanently eliminates wrinkles" (Permissible Claims)
  • "Permanently fixes fine lines" (Cheat Sheet)

Product Performance Claims (NEVER use):

  • "Permanent results" / "Permanence guarantee" (UGC Guidelines)
  • "Guaranteed results" / "Guaranteed outcomes" (UGC Guidelines, Compliance Training)
  • "Specific recovery timelines" (UGC Guidelines)
  • "[Specific hours] of sleep" / "8-hour sleep guaranteed" (Permissible Claims, UGC Guidelines)
  • "Specific hours of guaranteed sleep" (UGC Guidelines)

Advertising to Children (NEVER use):

  • Any advertising directly to children (under 18) (Compliance Training, UGC Guidelines, Permissible Claims)
  • "For kids" (except Blue Light Blocking Glasses for kids, which is permitted as an exception) (Compliance Training)
  • Content featuring children in products (Compliance Training, UGC Guidelines)

3. UNIVERSAL ALLOWED LANGUAGE (SOFT, COMPLIANT ALTERNATIVES)

Preferred Soft Language - Always Use When Possible:

Appearance/Cosmetic Claims (PERMITTED):

  • "Supports skin appearance" (Permissible Claims, Cheat Sheet)
  • "Supports appearance of..." (Permissible Claims, Cheat Sheet)
  • "Appearance of fine lines reduced" (Permissible Claims, Cheat Sheet)
  • "Softer-looking skin" / "Softer-looking fine lines" (Permissible Claims, UGC Guidelines)
  • "Smoother-looking skin" (Permissible Claims, UGC Guidelines)
  • "Clearer, smoother-looking skin over time" (Permissible Claims)
  • "Radiant complexion" (Permissible Claims)
  • "Healthy glow" (Permissible Claims)
  • "Even skin tone" / "Even-looking skin tone" (Permissible Claims, Cheat Sheet)
  • "Skin elasticity and texture" (Permissible Claims, Cheat Sheet)
  • "Youthful appearance" (Permissible Claims)
  • "Fuller-looking hair" / "Appearance of fuller hair" (Compliance Training, Permissible Claims)
  • "Puffiness appearance reduction" (Permissible Claims, UGC Guidelines)
  • "Pore appearance tightening" (Permissible Claims)
  • "Firmness" (cosmetic) (Permissible Claims, Compliance Training)
  • "Texture" (cosmetic) (Permissible Claims, Compliance Training)
  • "Elasticity" (cosmetic, not muscular) (Permissible Claims, Compliance Training)

Experiential/Lifestyle Claims (PERMITTED):

  • "May support..." (Permissible Claims, Cheat Sheet)
  • "Designed to help..." (Permissible Claims, Cheat Sheet)
  • "Supports..." (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Helps ease..." (Permissible Claims, Cheat Sheet)
  • "Sense of..." (Permissible Claims, Cheat Sheet)
  • "Feeling of..." (Permissible Claims, Cheat Sheet)
  • "Feeling reduced..." / "Reduced feeling of" (Permissible Claims, UGC Guidelines)
  • "More comfortable..." (Permissible Claims, UGC Guidelines)
  • "Comfort" (Permissible Claims, Cheat Sheet)
  • "Relaxation" / "Relaxing" (Permissible Claims, Cheat Sheet)
  • "Relaxed feeling after..." (Permissible Claims, Cheat Sheet)
  • "Balance" (general wellness) (Permissible Claims, Cheat Sheet)
  • "Mood" (general wellness, perceived) (Permissible Claims, Cheat Sheet)
  • "Calm" / "Calmer" / "Calming" (Permissible Claims, Cheat Sheet)
  • "Grounded" / "Grounding sensation" (Permissible Claims, Cheat Sheet)
  • "At-ease feeling" (Permissible Claims, UGC Guidelines)
  • "Stress reduction" / "Stress support" (Permissible Claims)
  • "Wind-down" / "Winding down" (Permissible Claims, Cheat Sheet)
  • "Relaxed, rest-ready feeling" (Permissible Claims)

Routine/Ritual Language (PERMITTED - Preferred Over "Therapy"):

  • "Routine" (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Ritual" / "Rituals" (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Session" / "Sessions" (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Beauty routine" / "Beauty ritual" (Permissible Claims, Cheat Sheet)
  • "Recovery routine" / "Recovery ritual" (Permissible Claims, Cheat Sheet)
  • "Wellness routine" / "Wellness ritual" (Permissible Claims, Cheat Sheet)
  • "Skincare routine" (Permissible Claims, Cheat Sheet)
  • "Spa-like ritual" / "Spa-like experience" / "At-home spa" (Permissible Claims, Cheat Sheet, UGC Guidelines)
  • "Self-care ritual" (Permissible Claims, Cheat Sheet)
  • "Daily routine" (Permissible Claims)
  • "Relaxation session" (Permissible Claims, Cheat Sheet)
  • "Beauty/wellness ritual" (Permissible Claims)

Performance/Wellness Claims (PERMITTED):

  • "Performance support" (Permissible Claims, Cheat Sheet)
  • "Focus support" (Permissible Claims, Cheat Sheet)
  • "Wellbeing support" / "Overall wellbeing support" (Permissible Claims, Cheat Sheet)
  • "Recovery support" / "Recovery after..." (Permissible Claims, Cheat Sheet)
  • "Recovery routine" (Permissible Claims)
  • "General wellness" (Permissible Claims, Cheat Sheet)
  • "General wellness support" (Permissible Claims)

Post-Activity/Tension Relief (PERMITTED):

  • "Muscle comfort" / "Muscle comfort after..." (Permissible Claims, UGC Guidelines, Cheat Sheet)
  • "Joint comfort" (Permissible Claims, Cheat Sheet)
  • "Muscle and joint recovery" (Permissible Claims, Cheat Sheet)
  • "Post-activity muscle comfort" (Permissible Claims, Cheat Sheet)
  • "Post-activity support" (Permissible Claims, Cheat Sheet)
  • "Post-activity recovery" (Permissible Claims)
  • "Post-workout relaxation" (Permissible Claims, Cheat Sheet)
  • "Post-workout wind-down" (Permissible Claims, Cheat Sheet)
  • "Post-workout comfort" (Permissible Claims, Cheat Sheet)
  • "Post-exercise recovery" (Permissible Claims)
  • "End-of-day wind-down" (Permissible Claims)
  • "Everyday tension relief" (Permissible Claims, UGC Guidelines)
  • "Helps ease muscle tension" (Permissible Claims, Cheat Sheet)
  • "Relieves tension" / "Tension relief" (Permissible Claims, UGC Guidelines)
  • "Relieves stiffness" / "Tension/stiffness relief" (Permissible Claims, Cheat Sheet)
  • "Soothing after training" / "Soothing after long days" (Permissible Claims, Cheat Sheet)
  • "Soothing warmth" (Permissible Claims, Cheat Sheet)
  • "Sleep support" / "Sleep quality support" (Permissible Claims)
  • "More restful sleep" (Permissible Claims)
  • "Supports more restful sleep" (UGC Guidelines)
  • "Supports uninterrupted sleep" (UGC Guidelines)
  • "Sleep-friendly" / "Sleep-friendly atmosphere" (Permissible Claims, Cheat Sheet)
  • "Bedtime relaxation" (Permissible Claims)
  • "Deeper, less interrupted sleep" (Permissible Claims, UGC Guidelines)
  • "Circadian rhythm support" / "Supports natural day-night rhythm" (Permissible Claims, Cheat Sheet)
  • "Circadian rhythm support" (Permissible Claims)
  • "Circadian friendly" (Compliance Training)
  • "Evening circadian support" (Permissible Claims, Cheat Sheet)
  • "Melatonin suppression support" (Compliance Training - for registered intended use of glasses)
  • "Wind-down" (Permissible Claims, Cheat Sheet)
  • "Evening wind-down" (Permissible Claims, Cheat Sheet)
  • "Calmer evening routine" (Permissible Claims)

Lighting/Vision Claims (PERMITTED):

  • "Visual comfort" / "Visual comfort (screens)" (Permissible Claims, Cheat Sheet)
  • "Blue light filtering" / "Blue light reduction" (Permissible Claims, Cheat Sheet)
  • "Blue / green light filtering" (Permissible Claims)
  • "Digital eye strain relief" / "Digital eye strain support" (Permissible Claims, Cheat Sheet)
  • "Feeling of reduced eye strain" (Permissible Claims, UGC Guidelines)
  • "Reduced eye strain feeling" (UGC Guidelines)
  • "More comfortable evening screen use" (Permissible Claims)
  • "Comfortable eyes during long screen sessions" (Permissible Claims)
  • "Gentler evening light experience" (Permissible Claims)
  • "Softer, less harsh screen experience" (Permissible Claims)
  • "More comfortable / focused screen time" (Permissible Claims)
  • "Less tired eyes after workdays" (Permissible Claims)
  • "Eye fatigue reduction" (Permissible Claims)
  • "Glare reduction" (Permissible Claims)
  • "Closer-to-natural spectrum lighting" (Permissible Claims)
  • "Softer, more relaxing light" (Permissible Claims)
  • "Gentle evening wind-down lighting" (Permissible Claims, Cheat Sheet)
  • "Calm, blue-free atmosphere" (Permissible Claims)

Wellness/Cleansing Claims (PERMITTED WITH CAUTION):

  • "Natural cleansing support" / "Supports natural cleansing processes" (Permissible Claims, Cheat Sheet)
  • "Stimulates peripheral circulation" (Permissible Claims, Cheat Sheet)
  • "Supports peripheral circulation" (Permissible Claims)
  • "Supports sweating" (Permissible Claims, Cheat Sheet)
  • "Sweating as part of natural body processes" (UGC Guidelines)
  • "Frame sweating as part of natural body processes" (UGC Guidelines)
  • "Refreshed skin / awake look" (Permissible Claims)
  • "Refreshed, awake-looking skin" (Permissible Claims, UGC Guidelines)

PEMF/Grounding Claims (PERMITTED):

  • "Deep relaxation" (Permissible Claims, Cheat Sheet)
  • "Grounding sensations" (Permissible Claims, Cheat Sheet)
  • "Grounded, centred feeling" (Permissible Claims, Cheat Sheet)
  • "Grounded, at-ease feeling after long day" (Permissible Claims)
  • "Meditation support" (Permissible Claims, Cheat Sheet)
  • "Calmer headspace for meditation" (Permissible Claims, Cheat Sheet)
  • "Clear thinking" (Permissible Claims, Cheat Sheet)
  • "Mood balance" / "Mood support" (Permissible Claims, Cheat Sheet)
  • "Harmony / calm" (Permissible Claims, Cheat Sheet)
  • "Spa-like wellness experience" (Permissible Claims, Cheat Sheet)

EMF Shield Claims (PERMITTED):

  • "EMF shielding / reduction (from devices)" (Permissible Claims)
  • "EMF shielding from devices" (UGC Guidelines)
  • "Balanced, mindful tech use" (Permissible Claims)
  • "Comfort in modern environments" (Permissible Claims)
  • "Mindful tech environment (home / work)" (Permissible Claims)
  • "Intentional exposure to everyday signals" (Permissible Claims)

Sauna Claims (PERMITTED):

  • "Soothing full-body warmth" (Permissible Claims)
  • "Full-body comfort" (Permissible Claims)
  • "Post-workout relaxation" (Permissible Claims)
  • "Relaxation / wind-down" (Permissible Claims)
  • "Unwinding / self-care environment" (Permissible Claims)
  • "Sense of renewal / lightness" (Permissible Claims)
  • "Spa-like at-home environment" (Permissible Claims)
  • "Relaxing self-care ritual / home spa" (Permissible Claims)
  • "Benefits of infrared sauna from home" (Permissible Claims)

Scientific Attribution (PERMITTED):

  • "Science-backed" / "Science-backed technology" (Permissible Claims, UGC Guidelines, Cheat Sheet)
  • "Evidence-backed" / "Backed by science" (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Scientifically demonstrated" (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Scientifically proven" (Permissible Claims, Cheat Sheet, Compliance Training)
  • "Evidence-based" (Compliance Training)
  • "Scientifically accurate" (Compliance Training)
  • [Citation to peer-reviewed study] (Permissible Claims, Compliance Training)

Quality Claims (PERMITTED):

  • "Premium quality" (Permissible Claims)
  • "Premium" (Permissible Claims)
  • "Innovation" / "Innovative" (Permissible Claims)
  • "Advanced technology" (Permissible Claims)

General Wellness Context (PERMITTED):

  • "Non-medical beauty focus" (Permissible Claims)
  • "Non-medical recovery focus" (Permissible Claims)
  • "Non-medical / non-therapeutic" (Permissible Claims)
  • "General wellness, non-medical" (Permissible Claims)
  • "Wellness and recovery" (Permissible Claims)
  • "Wellness, beauty, sleep, and recovery" (UGC Guidelines, Permissible Claims)
  • "Wellness focus" (Permissible Claims)

4. PER-COLLECTION RULES & PERMISSIBLE CLAIMS

TECHNOLOGY PRINCIPLES & CORE BENEFITS

Red Light (Visible 600-700 nm)

Principle: Acts on the surface of the skin, absorbed by key enzymes in mitochondria, supporting cellular metabolism and healthy cellular responses (Permissible Claims)

PERMITTED Claims:

  • Supports skin appearance (Permissible Claims)
  • Appearance of fine lines (Permissible Claims)
  • Even skin tone (Permissible Claims)
  • Skin elasticity and texture (Permissible Claims)

FORBIDDEN Claims:

  • Repairs damaged skin (Permissible Claims)
  • Clinically proven to reverse wrinkles (Permissible Claims)
  • Treats acne / rosacea / eczema (Permissible Claims)
  • Treats skin conditions in general (Permissible Claims)
  • Improves skin appearance (too absolute) (Permissible Claims)
  • Reduces appearance of fine lines (too direct) (Permissible Claims)

Near Infrared (NIR)

Principle: Acts beneath skin surface, stimulating cellular metabolism, supporting muscle and joint recovery (Permissible Claims)

PERMITTED Claims:

  • Helps ease muscle tension (Permissible Claims)
  • Supports muscle recovery (Permissible Claims)
  • Supports joint recovery (Permissible Claims)
  • Relaxation (Permissible Claims)
  • Post-activity muscle comfort (Permissible Claims)
  • Relaxed feeling after long day (Permissible Claims)
  • Natural recovery after exercise / daily activities (Permissible Claims)

FORBIDDEN Claims:

  • Heals muscle injuries (Permissible Claims)
  • Heals joint pain (Permissible Claims)
  • Treats inflammation / arthritis (Permissible Claims)
  • Treats mobility issues (Permissible Claims)

Far Infrared (FIR)

Principle: Acts beneath skin surface, perceived as heat. Stimulates peripheral circulation and sweating, supports whole-body relaxation, helps lower stress and more restful sleep (Permissible Claims)

PERMITTED Claims:

  • Soothing warmth (Permissible Claims)
  • Relaxation (Permissible Claims)
  • Comfort (Permissible Claims)
  • Wind-down (Permissible Claims)
  • Sense of renewal / lightness (Permissible Claims)
  • Stimulates sweating (Permissible Claims)
  • Supports natural cleansing processes (Permissible Claims)
  • Spa-like relaxation ritual at home (Permissible Claims)
  • Temporary tension / stiffness relief (Permissible Claims)
  • Stimulates peripheral circulation (Permissible Claims)

FORBIDDEN Claims:

  • Detoxes heavy metals / toxins (Permissible Claims)
  • Burns fat / causes weight loss (Permissible Claims)
  • Treats chronic pain conditions (Permissible Claims)

Blue-Light Blocking

Principle: Acts by physically filtering out/reflecting blue light to prevent disruption of melatonin production, helping preserve circadian rhythm (Permissible Claims)

PERMITTED Claims:

  • Visual comfort (Permissible Claims)
  • Digital eye strain relief (Permissible Claims)
  • Fatigue reduction (Permissible Claims)
  • Performance support (Permissible Claims)
  • Evening circadian support (Permissible Claims)
  • Feeling of reduced eye strain (Permissible Claims)
  • More comfortable evening screen use (Permissible Claims)
  • More settled evening routine (Permissible Claims)
  • Sleep-friendly (Permissible Claims)

FORBIDDEN Claims:

  • Cures eye strain headaches (Permissible Claims)
  • Prevents headaches/migraines (Permissible Claims)
  • Treats insomnia from screens (Permissible Claims)
  • Solves sleep problems (Permissible Claims)

Blue-Free Lighting

Principle: Technology that does not emit blue light so as to not disrupt circadian rhythm (Permissible Claims)

PERMITTED Claims:

  • Calm evening environment (Permissible Claims)
  • Circadian rhythm support (Permissible Claims)
  • Wind-down (Permissible Claims)
  • Reduced stimulating blue light (Permissible Claims)
  • Restful, sleep-friendly atmosphere (Permissible Claims)
  • Supports natural day - night rhythm (Permissible Claims)
  • Evening wind-down lighting (Permissible Claims)
  • Closer-to-natural spectrum lighting (Permissible Claims)

FORBIDDEN Claims:

  • Treats circadian rhythm disorders (Permissible Claims)
  • Solves insomnia (Permissible Claims)
  • Clinically proven 8-hour sleep (Permissible Claims)

PEMF + Semi-Precious Gemstones

Principle: PEMF (Pulsed Electromagnetic Field) assists with overall relaxation, grounding, calm. Research shows PEMF can assist with muscle/joint recovery, bone/cartilage regeneration. BC PEMF settings are sub-sensory (at-home use) and do not elicit bone/cartilage outcomes. Tourmaline gemstones emit far infrared when heated, potentiating FIR benefits (Permissible Claims)

PERMITTED Claims:

  • Deep relaxation (Permissible Claims)
  • Grounding sensations (Permissible Claims)
  • Clear thinking (Permissible Claims)
  • Meditation support (Permissible Claims)
  • Mood balance (Permissible Claims)
  • Harmony / calm (Permissible Claims)
  • Grounded, centred feeling (Permissible Claims)
  • Calmer headspace for meditation (Permissible Claims)
  • Spa-like wellness experience (Permissible Claims)

FORBIDDEN Claims:

  • Treats anxiety / depression (Permissible Claims)
  • Nervous system regulation (Permissible Claims)
  • Nervous system activation (Permissible Claims)
  • Nervous system repair (Permissible Claims)
  • Repairs cells / heals disease (Permissible Claims)
  • Heals organs and tissues (Permissible Claims)
  • Clinically proven / tested (Permissible Claims)
  • Rebalances brain waves (Permissible Claims)
  • Heals bones or tendons (Permissible Claims)
  • Solves insomnia (Permissible Claims)

PRODUCT COLLECTION RULES

2.1 RED LIGHT COLLECTION

RED LIGHT BEAUTY (Face Mask, Face Wand, Neck & Chest Mask)

PERMITTED Claims:

  • Skin appearance (Permissible Claims)
  • Radiant complexion (Permissible Claims)
  • Skincare / beauty ritual (Permissible Claims)
  • Youthful appearance (Permissible Claims)
  • Softer-looking skin (Permissible Claims)
  • Relaxation / renewal (Permissible Claims)
  • Non-medical beauty focus (Permissible Claims)
  • Supports a radiant-looking complexion (Permissible Claims)
  • Softer-looking fine lines / wrinkles (Permissible Claims)
  • Clearer, smoother-looking skin over time (Permissible Claims)
  • Science-backed technology (Permissible Claims)
  • Beauty / skincare routine (Permissible Claims)

FORBIDDEN Claims:

  • Treats acne / rosacea / eczema (Permissible Claims, Compliance Training - "Red Light Face Mask NOT registered to treat acne; cannot claim; cannot use before/after acne photos")
  • Clinically proven (Permissible Claims)
  • Fixes problem skin permanently (Permissible Claims)
  • Clinically tested technology (Permissible Claims)
  • Therapeutic / treatment (Permissible Claims)
  • Improves skin appearance (too absolute) (Permissible Claims)
  • Reduces appearance of fine lines (too direct) (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show relaxed, spa-like beauty routines

  • MUST: Display products as part of skincare ritual

  • MUST: Show clean, comfortable application

  • MUST: Wear eye protection if user manual specifies (ALWAYS read user manual)

  • MUST: Show consistent, relaxed usage

  • MUST: Focus on appearance of skin ("softer-looking", "smoother")

  • MUST: Frame as "supports radiant-looking skin", "supports glow, even tone and texture"

  • NEVER: Show before/after claiming to "cure" acne, rosacea, or eczema

  • NEVER: Use medical terminology ("treats", "heals", "repairs")

  • NEVER: Claim "clinically proven" results

  • NEVER: Look directly into red light without protection when required

  • NEVER: Promise specific outcomes ("removes wrinkles", "fixes skin problems")

  • NEVER: Suggest therapeutic or medical use

  • NEVER: Make guarantees about permanence or specific percentages

RED LIGHT THERAPY (Devices & Panels: Bullet, Mini, Demi, Max, Super Max, Blanket)

PERMITTED Claims:

  • Muscle comfort / recovery (Permissible Claims)
  • General recovery after activity (Permissible Claims)
  • Skin appearance support (Permissible Claims)
  • Overall wellbeing support (Permissible Claims)
  • Recovery / wellness routine (Permissible Claims)
  • Relaxation (Permissible Claims)
  • Restful environment (Permissible Claims)
  • Non-medical recovery focus (Permissible Claims)
  • Post-activity muscle comfort / relaxation (Permissible Claims)
  • Recovery ritual support (Permissible Claims)
  • Soothing after training / long days (Permissible Claims)
  • Science-backed technology (Permissible Claims)
  • Recovery routine (Permissible Claims)

FORBIDDEN Claims:

  • Treats injuries / chronic pain (Permissible Claims)
  • Heals muscles / joints (Permissible Claims)
  • Clinically proven therapy for any conditions (Permissible Claims)
  • Clinically tested technology (Permissible Claims)
  • Therapeutic / treatment (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show post-workout or end-of-day relaxation sessions

  • MUST: Display as part of recovery routine

  • MUST: Show comfortable distance and proper positioning per manual (ALWAYS read user manual)

  • MUST: Frame as "muscle comfort" and "post-activity support"

  • MUST: Show calm, wellness-focused environment

  • MUST: Demonstrate ease of use in home settings

  • MUST: Wear eye protection if specified in user manual

  • NEVER: Claim products "heal" muscle injuries or joint pain

  • NEVER: Show use on open wounds or injuries

  • NEVER: Claim to "treat" inflammation or chronic pain

  • NEVER: Use language like "therapy", "treatment", or "medical-grade"

  • NEVER: Promise specific recovery timelines or guaranteed results

  • NEVER: Suggest it replaces medical treatment or doctor visits

  • NEVER: Look directly into lights without protection when required

2.2 INFRARED SAUNA BLANKET & INFRARED PEMF SAUNA DOME

INFRARED SAUNA BLANKET

PERMITTED Claims:

  • Soothing full-body warmth (Permissible Claims)
  • Post-workout relaxation (Permissible Claims)
  • Full-body comfort (Permissible Claims)
  • Relaxation / wind-down (Permissible Claims)
  • Unwinding / self-care environment (Permissible Claims)
  • General wellness, non-medical (Permissible Claims)
  • Supports whole-body flow (Permissible Claims)
  • Stimulates the peripheral circulation (Permissible Claims)
  • Supports sweating (Permissible Claims)
  • Natural cleansing support (Permissible Claims)
  • Helps relieve tension (Permissible Claims)
  • Relaxing self-care ritual / home spa (Permissible Claims)
  • Benefits of infrared sauna from home (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Detox blanket removes toxins / heavy metals (Permissible Claims)
  • Treats chronic pain / inflammation (Permissible Claims)
  • Burns calories / guarantees weight loss (Permissible Claims)
  • Therapeutic / treatment (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show relaxed, spa-like sessions at home

  • MUST: Display proper setup per user manual (ALWAYS read user manual)

  • MUST: Show post-workout wind-down or self-care routine

  • MUST: Emphasize comfort and wellness experience

  • MUST: Show hydration (water nearby)

  • MUST: Frame as "soothing warmth" and "relaxation ritual"

  • MUST: Frame sweating as part of natural body processes

  • NEVER: Claim products "detox heavy metals" or "burn fat"

  • NEVER: Promise weight loss or specific calorie burning

  • NEVER: Use medical claims like "treats chronic pain"

  • NEVER: Claim to cure or prevent diseases

  • NEVER: Show excessive session times beyond manual recommendations

  • NEVER: Make claims about removing specific toxins

  • NEVER: Use "detoxification" or "purification" language

INFRARED PEMF SAUNA DOME

PERMITTED Claims:

  • Far infrared + PEMF + red 660 nm + NIR 850 nm (Permissible Claims)
  • Full-body wellness experience (Permissible Claims)
  • Relaxation (Permissible Claims)
  • Muscle comfort (Permissible Claims)
  • Post-activity recovery (Permissible Claims)
  • Spa-like at-home environment (Permissible Claims)
  • Cleansing / sweating (Permissible Claims)
  • Restful sleep support (Permissible Claims)
  • Refreshed skin appearance (Permissible Claims)
  • Tension reduction (Permissible Claims)
  • General wellness, non-medical (Permissible Claims)
  • Deeper spa-like relaxation at home (Permissible Claims)
  • Muscle comfort after workouts / busy days (Permissible Claims)
  • Relaxed, rest-ready feeling (Permissible Claims)
  • All in one experience (Permissible Claims)
  • Full spa-like experience at home (Permissible Claims)
  • 4 in 1 Benefits: visible red light, near infrared, far infrared, PEMF (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Medical-grade device treats pain / disease (Permissible Claims)
  • Clinically proven to detox body / cure insomnia (Permissible Claims)
  • Replaces doctor / therapist (Permissible Claims)
  • Clinical-grade technology (Permissible Claims)
  • Therapeutic / treatment (Permissible Claims)
  • Clinically tested (Permissible Claims)

2.3 INFRARED PEMF MATS & WRAP

PERMITTED Claims:

  • General wellness support (Permissible Claims)
  • Comfort (Permissible Claims)
  • Relaxation (Permissible Claims)
  • Stress reduction (Permissible Claims)
  • Grounding sensations (Permissible Claims)
  • Muscle / joint comfort (everyday activities) (Permissible Claims)
  • Sleep quality (perceived) (Permissible Claims)
  • Mood / calm (perceived) (Permissible Claims)
  • PEMF: Deep relaxation, grounding, meditation support (Permissible Claims)
  • Red 660 nm: skin appearance (Permissible Claims)
  • NIR 850 nm: muscle and joint comfort, recovery (Permissible Claims)
  • Crystal layers: Mood balance, grounding, harmony (Permissible Claims)
  • Non-medical / non-therapeutic (Permissible Claims)
  • Grounded, at-ease feeling after long day (Permissible Claims)
  • Calmer headspace for rest, reading, meditation (Permissible Claims)
  • Comforting, spa-like wellness surface at home (Permissible Claims)
  • Promotes a sense of calm (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Treats anxiety / depression / insomnia (Permissible Claims)
  • Heals joints or bones / chronic pain (Permissible Claims)
  • Promotes nervous system regulation (Permissible Claims)
  • Clinically proven (Permissible Claims)
  • Claim to repair cells or heal diseases (Permissible Claims)
  • Promise to treat anxiety, depression, or insomnia (UGC Guidelines)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show grounded, meditative, or relaxation sessions

  • MUST: Display comfortable positioning per manual (ALWAYS read user manual)

  • MUST: Frame as "grounding sensation" and "deep relaxation"

  • MUST: Show as part of meditation or wellness practice

  • MUST: Emphasize calm, peaceful environment

  • MUST: Show consistent, routine use

  • MUST: Focus on experiential benefits (feeling centered, calm)

  • NEVER: Claim "nervous system repair" or "rebalances brain waves"

  • NEVER: Claim to "heal bones, tendons, or organs"

  • NEVER: Use "clinically proven" or "clinically tested"

  • NEVER: Suggest it's a medical device or therapeutic tool

  • NEVER: Promise to treat anxiety, depression, or insomnia

  • NEVER: Claim to repair cells or heal diseases

  • NEVER: Make guarantees about specific health outcomes

2.4 LIGHTING & EMF SHIELDING

BLUE LIGHT-FREE LIGHTING (Bulbs, Night Lights, Lamps)

PERMITTED Claims:

  • Evening comfort (Permissible Claims)
  • Relaxing environment (Permissible Claims)
  • Circadian rhythm support (Permissible Claims)
  • Restful atmosphere / closer-to-natural spectrum (Permissible Claims)
  • Relaxation / wind-down environment (Permissible Claims)
  • Non-medical / non-therapeutic (Permissible Claims)
  • Closer-to-natural spectrum lighting (Permissible Claims)
  • Softer, more relaxing light (Permissible Claims)
  • Gentle evening wind-down lighting (Permissible Claims)
  • Calm, blue-free atmosphere (Permissible Claims)
  • Supports circadian rhythm (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Treats insomnia / sleep disorders (Permissible Claims)
  • Repairs circadian rhythm (Permissible Claims)
  • Clinically proven to fix sleep (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show calm, relaxing evening environments

  • MUST: Display as part of wind-down routine

  • MUST: Show warm, comfortable home settings

  • MUST: Emphasize restful, calming ambiance

  • MUST: Show family or personal evening routines

  • NEVER: Claim to "treat circadian rhythm disorders"

  • NEVER: Promise "8-hour sleep" or guaranteed sleep outcomes

  • NEVER: Frame as "sleep-friendly atmosphere" (too therapeutic)

  • NEVER: Use "clinically proven" language

  • NEVER: Claim to "solve insomnia" or cure sleep conditions

  • NEVER: Make medical or therapeutic claims

  • NEVER: Suggest it replaces medical sleep interventions

EMF PROTECTION & SHIELDING PRODUCTS

PERMITTED Claims:

  • EMF shielding / reduction (from devices) (Permissible Claims)
  • Balanced, mindful tech use (Permissible Claims)
  • Comfort in modern environments (Permissible Claims)
  • Non-medical / non-therapeutic (Permissible Claims)
  • Intentional exposure to everyday signals (Permissible Claims)
  • Mindful tech environment (home / work) (Permissible Claims)

FORBIDDEN Claims:

  • Prevents EMF-related disease (Permissible Claims)
  • Clinically proven to stop radiation damage (Permissible Claims)
  • Protects from cancer / Protects from EMF (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show mindful, balanced tech use to "shield EMF emissions"

  • MUST: Display products in modern work/home environments

  • MUST: Frame as "EMF shielding from devices"

  • MUST: Show as part of wellness-conscious lifestyle

  • MUST: Emphasize comfort in digital environments

  • NEVER: Claim to "protect from EMF radiation" or "prevent EMF-related disease"

  • NEVER: Promise to "stop radiation damage"

  • NEVER: Use fear-based messaging about health dangers

  • NEVER: Claim to diagnose or treat any condition

  • NEVER: Make medical or therapeutic claims

2.5 GLASSES & SLEEP ACCESSORIES

BLUE LIGHT BLOCKING GLASSES

Registered Intended Use: Blue light filtering, melatonin suppression, circadian support (Compliance Training)

PERMITTED Claims:

  • Visual comfort (screens) (Permissible Claims)
  • Blue / green light filtering (Permissible Claims)
  • Digital eye strain relief (Permissible Claims)
  • Focus support / Performance support (Permissible Claims)
  • Evening circadian support (Permissible Claims)
  • Non-medical / non-therapeutic (Permissible Claims)
  • Comfortable eyes during long screen sessions (Permissible Claims)
  • Gentler evening light experience (Permissible Claims)
  • Smoother transition from screens to bedtime (Permissible Claims)
  • Supports circadian rhythm (Permissible Claims)
  • Science backed (Permissible Claims)
  • Feeling of reduced eye strain (Permissible Claims)
  • More comfortable evening screen use (UGC Guidelines)
  • More settled evening routine (UGC Guidelines)
  • Reduced eye strain feeling (UGC Guidelines)
  • More comfortable / focused screen time (Permissible Claims)

FORBIDDEN Claims:

  • Cures eye strain / headaches (Permissible Claims)
  • Treats insomnia / sleep issues (Permissible Claims)
  • Medical solution for digital eye syndrome (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show comfortable screen time or evening routine

  • MUST: Display wearing during work or digital device use (ALWAYS read user manual)

  • MUST: Show evening wind-down with glasses on

  • MUST: Emphasize style and comfort

  • MUST: Show as part of balanced screen habits

  • MUST: Focus on "reduced eye strain feeling" or "more comfortable"

  • NEVER: Promise to "treat insomnia" or "solve sleep problems"

  • NEVER: Use medical terminology about vision or eye health

  • NEVER: Claim to "cure eye strain" or "prevent migraines"

  • NEVER: Claim to protect against or prevent eye diseases

  • NEVER: Suggest they're medical devices

  • NEVER: Use "clinically tested" or medical-grade language

  • NEVER: Don't use it while cooking with a gas flame, or camping stove. Don't use it while driving, or operating machinery (User Manual - safety constraints)

COMPUTER GLASSES / SUNGLASSES

PERMITTED Claims:

  • Blue light filtering (Permissible Claims)
  • Glare reduction / Performance support (Permissible Claims)
  • Eye strain / fatigue reduction (Permissible Claims)
  • More comfortable / focused screen time (Permissible Claims)
  • Non-medical / non-therapeutic (Permissible Claims)
  • Visual comfort for long computer hours (Permissible Claims)
  • Less tired eyes after workdays (Permissible Claims)
  • Softer, less harsh screen experience (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Treats eye conditions (Permissible Claims)
  • Medical-grade treatment for screen damage (Permissible Claims)
  • Clinically proven cure for vision (Permissible Claims)
  • Clinically tested (Permissible Claims)

LIGHT SENSITIVITY GLASSES

PERMITTED Claims:

  • For bright / harsh lighting sensitivity (Permissible Claims)
  • More relaxed environment (Permissible Claims)
  • Focus support / Performance support (Permissible Claims)
  • Discomfort reduction (light exposure) (Permissible Claims)
  • Comfort in artificial / intense lighting (Permissible Claims)
  • Softer, less intense light preference (Permissible Claims)
  • At-ease feeling under bright office / store lighting (Permissible Claims)
  • Comfortable vision in challenging lighting (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Treats migraines (Permissible Claims)
  • Medical solution for eye problems (Permissible Claims)
  • Prevents neurological issues (Permissible Claims)
  • Clinically tested (Permissible Claims)

BLACKOUT SLEEP MASKS

PERMITTED Claims:

  • Total blackout (Permissible Claims)
  • Deeper, less interrupted sleep (Permissible Claims)
  • Circadian rhythm support (Permissible Claims)
  • Bedtime relaxation (Permissible Claims)
  • Lightweight, breathable (Permissible Claims)
  • Pressure-free comfort (Permissible Claims)
  • Best for total darkness sleepers (Permissible Claims)
  • Fewer disruptions from streetlights / early sun (Permissible Claims)
  • Reliable darkness for shift workers / travellers (Permissible Claims)
  • Science-backed (Permissible Claims)
  • Supports uninterrupted sleep (UGC Guidelines)
  • Supports more restful sleep (UGC Guidelines)

FORBIDDEN Claims:

  • Treats insomnia / sleep disorders (Permissible Claims)
  • Clinically proven deep sleep improvement (Permissible Claims)
  • Medical sleep device (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show comfortable sleep or travel use

  • MUST: Display proper, comfortable fit

  • MUST: Show relaxed bedtime routine

  • NEVER: Claim to "cure" insomnia or sleep disorders

  • NEVER: Promise specific sleep hours or guaranteed outcomes

  • NEVER: Frame as "sleep-friendly atmosphere" (too therapeutic)

  • NEVER: Use medical terminology

  • NEVER: Suggest it's a medical device

2.6 COLD THERAPY

COLD THERAPY - ICE ROLLER

PERMITTED Claims:

  • Instant cooling (Permissible Claims)
  • Puffiness soothing (Permissible Claims)
  • Pore appearance tightening (Permissible Claims)
  • Puffiness appearance reduction (Permissible Claims)
  • Refreshed skin / awake look (Permissible Claims)
  • Morning de-puffing / tired-skin refresh (Permissible Claims)
  • Refreshed, awake-looking skin (Permissible Claims)
  • Cooling, spa-like skincare step (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Treats inflammatory skin conditions (Permissible Claims)
  • Clinically proven to cure puffiness / redness (Permissible Claims)
  • Medical treatment for swelling (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show post-workout or morning skincare routine

  • MUST: Display gentle, comfortable application

  • MUST: Show as part of recovery or beauty ritual

  • MUST: Emphasize cooling/warming comfort

  • NEVER: Claim to "treat" injuries or medical conditions

  • NEVER: Promise to "heal" or "cure" inflammation

  • NEVER: Use on broken skin or open wounds in visuals

  • NEVER: Make medical or therapeutic claims

  • NEVER: Guarantee specific recovery timelines

COLD & HEAT THERAPY MASSAGE GUN

PERMITTED Claims:

  • Cooling / warming sensations (Permissible Claims)
  • Everyday tension relief (Permissible Claims)
  • Post-workout comfort (Permissible Claims)
  • Relaxation (Permissible Claims)
  • Daily / post-exercise recovery routine (Permissible Claims)
  • Non-medical / non-therapeutic (Permissible Claims)
  • At-ease feeling after training / long days (Permissible Claims)
  • Targeted cooling / warmth on tired areas (Permissible Claims)
  • Comforting end-of-day / post-workout ritual (Permissible Claims)
  • Science-backed (Permissible Claims)

FORBIDDEN Claims:

  • Treats sports injuries (Permissible Claims)
  • Medical device for back / neck pain (Permissible Claims)
  • Rehabilitates damaged muscles (Permissible Claims)
  • Clinically tested (Permissible Claims)

REQUIRED VISUAL COMPLIANCE (from UGC Guidelines):

  • MUST: Show post-workout or morning skincare routine

  • MUST: Display gentle, comfortable application

  • MUST: Show as part of recovery or beauty ritual

  • MUST: Emphasize cooling/warming comfort

  • NEVER: Claim to "treat" injuries or medical conditions

  • NEVER: Promise to "heal" or "cure" inflammation

  • NEVER: Make medical or therapeutic claims

  • NEVER: Guarantee specific recovery timelines

2.7 TOOTHBRUSH (CS Training Toothbrush)

Product: Red Light Toothbrush (Registered as medical device in US for treating bleeding gums) (Compliance Training)

Registered Intended Use (US): Treating bleeding gums (therapeutic claim registered in US only) (Compliance Training, Ana Martins)

KEY COMPLIANCE RULE:

  • US claim set: Can claim "treating bleeding gums" because registered in US (Compliance Training)
  • Global claim set (inc. Australia): Cannot claim "treating bleeding gums" because not registered in Australia/TGA (Compliance Training)
  • Always defer to TGA standard globally (Compliance Training)

PERMITTED Claims (TGA/Global Standard):

  • Gum health support (Compliance Training)
  • Oral wellness (Compliance Training)
  • Dental care routine (Compliance Training)
  • Science-backed oral health technology (Compliance Training)

FORBIDDEN Claims (TGA/Global Standard):

  • Treats bleeding gums (Compliance Training - US-only claim)
  • Treats gum disease (Compliance Training)
  • Heals gum inflammation (Permissible Claims)
  • Cures gum problems (Permissible Claims)
  • Clinically proven for gum health (Permissible Claims)

US-Only Claims (Registered Intended Use):

  • If content is created for US market ONLY and marked as "recorded in US, intended for US audience": Treating bleeding gums (Compliance Training, Ana Martins)

GLOBAL MESSAGING RULES QUICK REFERENCE (Permissible Claims)

Area PREFER DO NOT USE
Medical language Comfort, Relaxation, Balance, Mood, Routines/Rituals/Sessions, "May"/"designed to", Experiential/lifestyle focus, Supports, "appearance of", "sense of" Disease names, Health conditions, Diagnoses, Treats/cures/prevents/heals, Medical/therapeutic outcomes, Any reference to clinically tested/verified, Therapeutic/therapeutical/medical/clinical
Supporting statements Soft, non-absolute language, Experiences may vary "Clinically proven", Elaborate on numbers/guarantees (%, "you will", "guaranteed"), Never say product is safe
Testimonials & UGC Feelings, Routines, Lifestyle improvements, Alignment with non-medical positioning Cure/diagnosis claims in quotes, Specific medical outcomes/conditions, Advertising directly to children (up to 18 years)

5. VISUAL COMPLIANCE RULES

Universal Visual Rules (ALL Collections)

ABSOLUTE DO's:

  1. Follow User Manual Instructions - Every time, always (UGC Guidelines, Compliance Training)
  • User manual is the Bible (Compliance Training)
  • When in doubt, go to the user manual (Compliance Training)
  • Download and consult user manual for every product before creating content (Compliance Training)
  • All visuals must be displayed as per user manual (Compliance Training, UGC Guidelines)
  1. Age & Audience Targeting
  • Focus on lifestyle and wellness support for individuals 18 years of age or above (UGC Guidelines)
  • NEVER show children under 18 using products OR interacting with products even if not in use OR target/feature children in content (UGC Guidelines, Permissible Claims)
  • Exception: Blue Light Blocking Glasses for kids (can advertise to parents for back-to-school) (Compliance Training)
  1. Context & Setting
  • Show products in wellness/lifestyle context - BON CHARGE is about Wellness, Beauty, Sleep, and Recovery (UGC Guidelines)
  • Show safe, proper usage per manual (UGC Guidelines)
  • Verify all safety requirements from user manual (UGC Guidelines)
  • Do not film content in a clinical setting if product is intended for home use (Compliance Training, UGC Guidelines)
  1. Protective Equipment
  • ALWAYS wear protective goggles if instructed in User Manual (UGC Guidelines, Compliance Training)
  • Example: Red light therapy near infrared - cannot see with naked eye; exposure too long risks eye injury, hyperpigmentation, erythema at igni (Compliance Training)
  • Never look directly into red light or near infrared without protection when required (UGC Guidelines)
  1. Language in Visuals
  • Use soft language: "may support", "designed to help" (UGC Guidelines)
  • Emphasize routines, rituals, and experiences (UGC Guidelines)
  • Frame benefits as experiential (comfort, relaxation, calm), "scientifically-backed technology" (UGC Guidelines)
  • Show realistic, authentic use cases (UGC Guidelines)

ABSOLUTE DON'Ts:

  1. Medical/Therapeutic Claims
  • NEVER make medical, therapeutic, or clinical claims (UGC Guidelines)
  • NEVER use: "treats", "cures", "heals", "prevents", "fixes" (UGC Guidelines)
  • NEVER name specific diseases or medical conditions (UGC Guidelines)
  • NEVER suggest products replace medical care (UGC Guidelines)
  • NEVER use "clinically proven/tested" or medical-grade language (UGC Guidelines)
  1. Guarantees & Specificity
  • NEVER make guarantees or promise specific results (UGC Guidelines)
  • NEVER show excessive or improper use (UGC Guidelines)
  • NEVER promise specific recovery timelines (UGC Guidelines)
  • NEVER claim specific hours of sleep or guaranteed outcomes (UGC Guidelines)
  1. Fear-Based Messaging
  • NEVER create fear-based messaging (UGC Guidelines)
  • NEVER imply harm could come if person doesn't use product (Compliance Training)
  1. Product Misuse
  • Use product in a way that is not described in user manual = VIOLATION (UGC Guidelines)
  1. Clinical Settings
  • Do not film content in clinical settings if product is for home use (Compliance Training)

Required Disclaimer for All UGC Content

MANDATORY FOR ALL UGC CAPTIONS:

"BON CHARGE: Products are intended for general wellness only and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Always read the instructions and follow the directions for use. Individual results may vary." (UGC Guidelines)

Additional Note (from UGC Guidelines): "Disclaimers do not absolve liability for inaccurate, misleading, or unsubstantiated information. Fundamentally, disclaimers cannot override consumer protection laws. Our promotional materials must be as accurate as possible, including visual representations. For example: do not film content in a clinical setting if the product is intended for home use."

Per-Product Visual Rules

RED LIGHT BEAUTY (Face Mask, Face Wand, Neck & Chest Mask)

  • DO: Show relaxed, spa-like beauty routines (UGC Guidelines)

  • DO: Display products as part of skincare ritual (UGC Guidelines)

  • DO: Show clean, comfortable application (UGC Guidelines)

  • DO: Wear eye protection if user manual specifies (UGC Guidelines)

  • DO: Show consistent, relaxed usage (UGC Guidelines)

  • DO: Focus on appearance of skin ("softer-looking", "smoother") (UGC Guidelines)

  • DO: Frame as "supports radiant-looking skin", "supports glow, even tone and texture" (UGC Guidelines)

  • DON'T: Show before/after claiming to "cure" acne, rosacea, or eczema (UGC Guidelines)

  • DON'T: Use medical terminology ("treats", "heals", "repairs") (UGC Guidelines)

  • DON'T: Claim "clinically proven" results (UGC Guidelines)

  • DON'T: Look directly into red light without protection when required (UGC Guidelines)

  • DON'T: Promise specific outcomes ("removes wrinkles", "fixes skin problems") (UGC Guidelines)

  • DON'T: Suggest therapeutic or medical use (UGC Guidelines)

  • DON'T: Make guarantees about permanence or specific percentages (UGC Guidelines)

RED LIGHT THERAPY DEVICES & PANELS

  • DO: Show post-workout or end-of-day relaxation sessions (UGC Guidelines)

  • DO: Display as part of recovery routine (UGC Guidelines)

  • DO: Show comfortable distance and proper positioning per manual (UGC Guidelines)

  • DO: Frame as "muscle comfort" and "post-activity support" (UGC Guidelines)

  • DO: Show calm, wellness-focused environment (UGC Guidelines)

  • DO: Demonstrate ease of use in home settings (UGC Guidelines)

  • DO: Wear eye protection if specified in user manual (UGC Guidelines)

  • DON'T: Claim products "heal" muscle injuries or joint pain (UGC Guidelines)

  • DON'T: Show use on open wounds or injuries (UGC Guidelines)

  • DON'T: Claim to "treat" inflammation or chronic pain (UGC Guidelines)

  • DON'T: Use language like "therapy", "treatment", or "medical-grade" (UGC Guidelines)

  • DON'T: Promise specific recovery timelines or guaranteed results (UGC Guidelines)

  • DON'T: Suggest it replaces medical treatment or doctor visits (UGC Guidelines)

  • DON'T: Look directly into lights without protection when required (UGC Guidelines)

INFRARED SAUNA BLANKET & PEMF SAUNA DOME

  • DO: Show relaxed, spa-like sessions at home (UGC Guidelines)

  • DO: Display proper setup per user manual (UGC Guidelines)

  • DO: Show post-workout wind-down or self-care routine (UGC Guidelines)

  • DO: Emphasize comfort and wellness experience (UGC Guidelines)

  • DO: Show hydration (water nearby) (UGC Guidelines)

  • DO: Frame as "soothing warmth" and "relaxation ritual" (UGC Guidelines)

  • DO: Frame sweating as part of natural body processes (UGC Guidelines)

  • DON'T: Claim products "detox heavy metals" or "burn fat" (UGC Guidelines)

  • DON'T: Promise weight loss or specific calorie burning (UGC Guidelines)

  • DON'T: Use medical claims like "treats chronic pain" (UGC Guidelines)

  • DON'T: Claim to cure or prevent diseases (UGC Guidelines)

  • DON'T: Show excessive session times beyond manual recommendations (UGC Guidelines)

  • DON'T: Make claims about removing specific toxins (UGC Guidelines)

  • DON'T: Use "detoxification" or "purification" language (UGC Guidelines)

INFRARED PEMF MATS & WRAP

  • DO: Show grounded, meditative, or relaxation sessions (UGC Guidelines)

  • DO: Display comfortable positioning per manual (UGC Guidelines)

  • DO: Frame as "grounding sensation" and "deep relaxation" (UGC Guidelines)

  • DO: Show as part of meditation or wellness practice (UGC Guidelines)

  • DO: Emphasize calm, peaceful environment (UGC Guidelines)

  • DO: Show consistent, routine use (UGC Guidelines)

  • DO: Focus on experiential benefits (feeling centered, calm) (UGC Guidelines)

  • DON'T: Claim "nervous system repair" or "rebalances brain waves" (UGC Guidelines)

  • DON'T: Claim to "heal bones, tendons, or organs" (UGC Guidelines)

  • DON'T: Use "clinically proven" or "clinically tested" (UGC Guidelines)

  • DON'T: Suggest it's a medical device or therapeutic tool (UGC Guidelines)

  • DON'T: Promise to treat anxiety, depression, or insomnia (UGC Guidelines)

  • DON'T: Claim to repair cells or heal diseases (UGC Guidelines)

  • DON'T: Make guarantees about specific health outcomes (UGC Guidelines)

BLUE LIGHT BLOCKING GLASSES & COMPUTER GLASSES

  • DO: Show comfortable screen time or evening routine (UGC Guidelines)

  • DO: Display wearing during work or digital device use (UGC Guidelines)

  • DO: Show evening wind-down with glasses on (UGC Guidelines)

  • DO: Emphasize style and comfort (UGC Guidelines)

  • DO: Show as part of balanced screen habits (UGC Guidelines)

  • DO: Focus on "reduced eye strain feeling" or "more comfortable" (UGC Guidelines)

  • DON'T: Promise to "treat insomnia" or "solve sleep problems" (UGC Guidelines)

  • DON'T: Use medical terminology about vision or eye health (UGC Guidelines)

  • DON'T: Claim to "cure eye strain" or "prevent migraines" (UGC Guidelines)

  • DON'T: Claim to protect against or prevent eye diseases (UGC Guidelines)

  • DON'T: Suggest they're medical devices (UGC Guidelines)

  • DON'T: Use "clinically tested" or medical-grade language (UGC Guidelines)

  • DON'T: Use while cooking with gas flame, camping stove, driving, operating machinery (User Manual safety note)

BLUE-FREE LIGHTING (Bulbs, Night Lights, Lamps)

  • DO: Show calm, relaxing evening environments (UGC Guidelines)

  • DO: Display as part of wind-down routine (UGC Guidelines)

  • DO: Show warm, comfortable home settings (UGC Guidelines)

  • DO: Emphasize restful, calming ambiance (UGC Guidelines)

  • DO: Show family or personal evening routines (UGC Guidelines)

  • DON'T: Claim to "treat circadian rhythm disorders" (UGC Guidelines)

  • DON'T: Promise "8-hour sleep" or guaranteed sleep outcomes (UGC Guidelines)

  • DON'T: Frame as "sleep-friendly atmosphere" (UGC Guidelines)

  • DON'T: Use "clinically proven" language (UGC Guidelines)

  • DON'T: Claim to "solve insomnia" or cure sleep conditions (UGC Guidelines)

  • DON'T: Make medical or therapeutic claims (UGC Guidelines)

  • DON'T: Suggest it replaces medical sleep interventions (UGC Guidelines)

EMF PROTECTION & SHIELDING PRODUCTS

  • DO: Show mindful, balanced tech use to "shield EMF emissions" (UGC Guidelines)

  • DO: Display products in modern work/home environments (UGC Guidelines)

  • DO: Frame as "EMF shielding from devices" (UGC Guidelines)

  • DO: Show as part of wellness-conscious lifestyle (UGC Guidelines)

  • DO: Emphasize comfort in digital environments (UGC Guidelines)

  • DON'T: Claim to "protect from EMF radiation" or "prevent EMF-related disease" (UGC Guidelines)

  • DON'T: Promise to "stop radiation damage" (UGC Guidelines)

  • DON'T: Use fear-based messaging about health dangers (UGC Guidelines)

  • DON'T: Claim to diagnose or treat any condition (UGC Guidelines)

  • DON'T: Make medical or therapeutic claims (UGC Guidelines)

COLD THERAPY (Ice Roller, Massage Gun)

  • DO: Show post-workout or morning skincare routine (UGC Guidelines)

  • DO: Display gentle, comfortable application (UGC Guidelines)

  • DO: Show as part of recovery or beauty ritual (UGC Guidelines)

  • DO: Emphasize cooling/warming comfort (UGC Guidelines)

  • DON'T: Claim to "treat" injuries or medical conditions (UGC Guidelines)

  • DON'T: Promise to "heal" or "cure" inflammation (UGC Guidelines)

  • DON'T: Use on broken skin or open wounds in visuals (UGC Guidelines)

  • DON'T: Make medical or therapeutic claims (UGC Guidelines)

  • DON'T: Guarantee specific recovery timelines (UGC Guidelines)

BLACKOUT SLEEP MASKS

  • DO: Show comfortable sleep or travel use (UGC Guidelines)

  • DO: Display proper, comfortable fit (UGC Guidelines)

  • DO: Show relaxed bedtime routine (UGC Guidelines)

  • DON'T: Claim to "cure" insomnia or sleep disorders (UGC Guidelines)

  • DON'T: Promise specific sleep hours or guaranteed outcomes (UGC Guidelines)

  • DON'T: Use medical terminology (UGC Guidelines)

  • DON'T: Suggest it's a medical device (UGC Guidelines)

6. UGC & INFLUENCER RULES

Healthcare Professional Endorsement

US Rule:

  • Healthcare professional endorsement is ONLY possible in the United States (Compliance Training, Ana Martins)
  • Australian healthcare professionals CANNOT endorse Bon Charge products (Compliance Training, Ana Martins)
  • This is per TGA Advertising Code (Compliance Training, Ana Martins)

US-Recorded Content Used in Other Markets (Gray Zone):

When a US healthcare professional or influencer creates content with therapeutic claims:

  • If recorded in US, intended for US audience: May be used in US (Compliance Training, Ana Martins)
  • If used in Australia/other markets: GRAY ZONE - not yet "interrogated by anyone", but risky (Compliance Training, Ana Martins)
  • Mitigation strategy: Claim "it originates in US, intended for US audience" even though platforms are global (Compliance Training, Ana Martins)
  • Example: Stephen Bartlett's "Diary of the CEO" episode - script corrected to state "Red Light Toothbrush launched recently in the US and is intended for treating bleeding gums" (US-specific claim) (Compliance Training, Ana Martins)
  • Best practice: Include geographical boundary in pitch or script (Compliance Training, Ana Martins)

Scientific Advisory Board:

  • Scientific Advisory Board members are mostly UK-based, some in US (Compliance Training, Ana Martins)
  • SAB members may create content if aligned with their existing platforms (Compliance Training, Ana Martins)
  • GRAY ZONE: Even though we pay them, still our liability if they make false claims and we get sued (Compliance Training, Ana Martins)
  • We do extensive revisions on SAB content to ensure compliance (Compliance Training, Ana Martins)

General UGC Rules:

  • Any third party (influencer, SAB, content creator) making claims = BON CHARGE'S liability (Compliance Training, Ana Martins)
  • "It's always our fault" even if third parties make claims (Compliance Training, Ana Martins)
  • We must verify all claims made by third parties (Compliance Training, Ana Martins)
  • "If in doubt, it's always our fault" (Compliance Training, Ana Martins)

Specific UGC Guidelines (from UGC Compliance Blueprint)

Hierarchy of UGC Oversight:

  • Ana Martins reviews all UGC content personally
  • Ana does not suggest changes; she delivers ready-to-go compliant copy (Compliance Training, Ana Martins)
  • It's faster if she says "say this instead" rather than "you can't say this" (Compliance Training, Ana Martins)
  • Current process is manual and distributed across multiple platforms (Asana, Google Drive, email, Slack) - very messy (Compliance Training, Ana Martins)

Platform-Specific Content:

  • Chunky Dog (UGC partner) sends spreadsheets with UGC content (Compliance Training, Ana Martins)
  • UGC comes through via Google Docs, sometimes through Slack (Compliance Training, Ana Martins)
  • Platform flow: Asana, Google Drive, spreadsheets, Google Docs, Slack, email (Compliance Training, Ana Martins)

7. CLAIMS HIERARCHY & SCIENTIFIC REQUIREMENTS

Scientific vs Clinical Data

Scientific Data (PERMITTED):

  • Studies conducted by universities, hospitals, research groups for curiosity/knowledge
  • Not sponsored by commercial entity (Compliance Training, Ana Martins)
  • Typically published in peer-reviewed journals (Compliance Training, Ana Martins)
  • Language: "Evidence-backed", "backed by science", "scientifically demonstrated", "scientifically proven" (Permissible Claims, Cheat Sheet, Compliance Training)
  • We can reference these in promotional materials (Compliance Training, Ana Martins)

Clinical Data (NOT PERMITTED for us):

  • Studies sponsored by big pharma or commercial entities (Compliance Training, Ana Martins)
  • Studies conducted in hospitals/clinics to solve medical problems (Compliance Training, Ana Martins)
  • More complex and expensive than scientific studies (Compliance Training, Ana Martins)
  • We have NOT sponsored clinical trials for our products (Compliance Training, Ana Martins)
  • Language: NEVER say "clinically proven" or "clinically tested" (Compliance Training, Ana Martins, Permissible Claims)

Why We Can't Use "Clinically Proven":

  • Implies we paid for a clinical trial (Compliance Training, Ana Martins)
  • We have not paid for clinical trials (Compliance Training, Ana Martins)
  • Most of our products are wellness, not therapeutic, so don't warrant clinical trials (Compliance Training, Ana Martins)

How to Reference Studies

Requirements for Scientific Citation:

  • Must cite peer-reviewed article from reputable journal (Compliance Training, Ana Martins)
  • Examples: Science, Nature, university-published research (Compliance Training, Ana Martins)
  • Cannot cite commercial blogs (even if they reference studies) (Compliance Training, Ana Martins)
  • What the study actually says must match our claim (Compliance Training, Ana Martins)

Common Mistake (don't do this):

  • Finding random sentence and referencing study without verifying it's in the study (Compliance Training, Ana Martins)
  • This is a mismatch and not good enough (Compliance Training, Ana Martins)

Strategy for Compliance:

  • Collect evidence folder - if sued, provide materials showing study cited (Compliance Training, Ana Martins)
  • Third-party study attribution shifts some blame to third party (though Bon Charge is always ultimately liable) (Compliance Training, Ana Martins)
  • Educational carousels on Instagram can talk about collagen research IF attached to scientific study (not as product claim) (Compliance Training, Ana Martins)
  • Audience likes studies; they ask for them; they save/share content with studies (Compliance Training, Ana Martins)

Accuracy of Scientific Terms

Be Precise with Scientific Language:

  • EMF vs "EMF radiation": "Radiation" can be misunderstood as atomic radiation (Chernobyl-type), not electromagnetic radiation (Compliance Training, Ana Martins)
  • EMF shielding vs EMF protection: Use exact terminology from user manual and website (Compliance Training, Ana Martins)
  • Stay close to reality and terms in user manual/website (Compliance Training, Ana Martins)
  • Too much interpretation opens door to misleading claims (Compliance Training, Ana Martins)

8. CONDITIONAL DISCLAIMERS & SAFETY WARNINGS

When "Consult Healthcare Professional" is Required

Required (More Elaborate Content):

  • When discussing effects on cardiovascular outcomes over time (Compliance Training, Ana Martins)
  • When content allude to medical condition or health questioning (Compliance Training, Ana Martins)
  • Instagram carousels about sauna benefits + medical outcomes = needs disclaimer (Compliance Training, Ana Martins)

NOT Required (Simple Content):

  • Image + discount code only (Compliance Training, Ana Martins)
  • "Hey, come to our website, check out our product, we have a sale on" (Compliance Training, Ana Martins)

Language (when required):

  • "Always consult a healthcare professional if you have a medical condition or are undergoing medical treatment" (UGC Guidelines, Compliance Training)
  • Ideally placed in footnote/caption (Compliance Training, Ana Martins)
  • Good practice, not mandatory for simple ads (Compliance Training, Ana Martins)
  • It's a footnote-type caption at very end (Compliance Training, Ana Martins)

Safety Notes (from User Manuals)

Red Light Therapy (Near Infrared):

  • Cannot see near infrared with naked eye (Compliance Training)
  • Risk: Exposure too long = eye injury, hyperpigmentation, erythema at igni (looks nasty) (Compliance Training)
  • If we say "safe", people may assume no need to read manual and could injure themselves (Compliance Training)
  • NEVER say products are safe (Compliance Training, Permissible Claims)

Blue Light Blocking Glasses:

  • DO NOT use while cooking with gas flame or camping stove (UGC Guidelines, User Manual)
  • DO NOT use while driving or operating machinery (UGC Guidelines, User Manual)

User Groups Not to Target:

  • NEVER use if pregnant (Compliance Training, Ana Martins)
  • NEVER use if child (Compliance Training, Ana Martins)
  • NEVER use if pet (Compliance Training, Ana Martins)
  • These groups have not been tested; mechanisms could interfere with cellular metabolism in growing child/baby (Compliance Training, Ana Martins)

Universal Safety & Liability Disclaimers

Mandatory for All UGC:

"BON CHARGE: Products are intended for general wellness only and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Always read the instructions and follow the directions for use. Individual results may vary." (UGC Guidelines)

Critical Note on Disclaimers: "Disclaimers do not absolve liability for inaccurate, misleading, or unsubstantiated information. Fundamentally, disclaimers cannot override consumer protection laws. Our promotional materials must be as accurate as possible, including visual representations." (UGC Guidelines, Compliance Training)

Example: "Do not film content in a clinical setting if the product is intended for home use." (UGC Guidelines, Compliance Training)

9. ABSOLUTE PROHIBITIONS

Things That Are NEVER Acceptable

  1. Medical Device Marketing Claims (for non-medical products):
  • Cannot say "FDA approved" or "TGA approved" (Compliance Training - "Regulatory agencies don't want to be used for marketing; competitors wrongly claim this; massive lawsuit potential") (Compliance Training)
  • Cannot say "registered with FDA/TGA" as marketing claim (only on product label if retail-ready) (Compliance Training)
  • Cannot describe product as "medical device" in marketing (Compliance Training)
  1. 100% Effectiveness / Absolute Guarantees:
  • Cannot say "100% effective" (Compliance Training, Cheat Sheet)
  • Cannot say "guaranteed results" (Compliance Training, UGC Guidelines)
  • Cannot use "you will" (absolute) (Compliance Training, Cheat Sheet)
  • Cannot make percentage claims without source (Compliance Training, Cheat Sheet)
  • Cannot promise specific outcomes (Permissible Claims)
  1. Cures & Disease Treatment:
  • Cannot say "cure cancer" (Compliance Training - example of lawsuit-level false claim)
  • Cannot claim to cure any disease or medical condition (Compliance Training, Permissible Claims)
  • Cannot claim to prevent disease (Compliance Training, Permissible Claims)
  • Cannot claim to replace medical treatment (Compliance Training, Permissible Claims, UGC Guidelines)
  1. Children Advertising:
  • Cannot advertise directly to children under 18 (Compliance Training, Permissible Claims, UGC Guidelines)
  • ONLY exception: Blue Light Blocking Glasses for kids (advertise to parents) (Compliance Training)
  • Cannot show children using products or interacting with products (UGC Guidelines)
  • Cannot target or feature children in content (UGC Guidelines)
  1. Fear-Based Messaging:
  • Cannot say blue light is "dangerous" (Compliance Training)
  • Cannot induce fear about EMF or other factors (Compliance Training)
  • Cannot imply person will be harmed if they don't use product (Compliance Training)
  • Can say "undesirable" or "detrimental" IF backed by peer-reviewed source (Compliance Training)
  1. Competitor Denigration:
  • Cannot name competitor names (Compliance Training, Cheat Sheet)
  • Cannot say "better than [brand]" (Compliance Training, Cheat Sheet)
  • Cannot compare to named competitors (Compliance Training, Cheat Sheet)
  • Can generalize and de-identify IF evidence collected (Compliance Training)
  • Not on tone or brand to be comparing (Compliance Training)
  1. Exaggerated Performance:
  • Cannot say "revolutionary" without substantiation (Compliance Training, Cheat Sheet)
  • Cannot promise specific recovery timelines (Compliance Training, UGC Guidelines)
  • Cannot exaggerate any fact (Compliance Training)
  • Cannot elaborate on numbers or guarantees (Compliance Training, Cheat Sheet)
  1. "Clinically" Language (unless we paid for clinical trial):
  • Cannot say "clinically proven" (Compliance Training, Permissible Claims, UGC Guidelines)
  • Cannot say "clinically tested" (Compliance Training, Permissible Claims, UGC Guidelines)
  • Cannot say "clinical-grade" (Compliance Training, Permissible Claims)
  • Cannot say "clinically proven [X]" in any context (Compliance Training)
  1. Safety Claims:
  • Cannot say product is "safe" (Compliance Training, Permissible Claims, UGC Guidelines)
  • Cannot say "completely safe" (Compliance Training)
  • Even though tested for safety, we don't use this language (Compliance Training)
  • People may not read manual if we claim safety (Compliance Training)
  1. Specific Claims We Cannot Make (Even if True):
  • "Increases collagen production" (Compliance Training - "Not registered, everyone's obsessed, cannot claim")
  • "Treats bleeding gums" (globally - only US with registration) (Compliance Training)
  • "Treats acne/rosacea/eczema" (Compliance Training - Red Light Face Mask not registered for acne)
  • "Before/after acne photos" (Compliance Training)
  • "Collagen production" outside of educational carousel context (Compliance Training)

10. AUDIT WORKFLOW & COMMON MISTAKES

Ana Martins' Current Manual Review Process

Review Method:

  • Ana reviews ALL content manually
  • Content comes through multiple platforms: Asana (with descriptions or Google Drive links), Google Docs (from Chunky Dog), spreadsheets, Slack, email (Compliance Training, Ana Martins)
  • Workflow is "a mess, it's absolute mess, it's crazy" (Compliance Training, Ana Martins)
  • No centralized approval platform (Compliance Training, Ana Martins)

How Ana Provides Feedback:

  • Does NOT suggest changes
  • Delivers ready-to-go compliant copy (Compliance Training, Ana Martins)
  • Faster approach: "Say this instead" rather than "you can't say this" (Compliance Training, Ana Martins)
  • High-volume: Reads through "tons of material every day" (Compliance Training, Ana Martins)

What Gets Flagged Most Often:

  • Use of "therapy" when not necessary (Compliance Training)
  • Acne/rosacea/eczema claims on Red Light Face Mask (Compliance Training)
  • Before/after acne photos (Compliance Training)
  • "Clinically proven" language (Compliance Training)
  • Collagen production claims (Compliance Training)
  • Exaggerated recovery timelines (Compliance Training)
  • Medical device claims (Compliance Training)
  • Use of "heals", "treats", "cures" (Compliance Training)
  • Over-use of "ritual/routine" (becomes boring) (Compliance Training)
  • SAB content making out-of-scope claims (Compliance Training)

Pre-Emption Strategy:

  • AI can read attached compliance PDFs if prompted (Compliance Training, Ana Martins)
  • Users can tell AI: "Use low-risk alternatives in this copy for compliance reasons, see attached PDF" (Compliance Training, Ana Martins)
  • AI will help immensely with automated checking (Compliance Training, Ana Martins)

Common Compliance Mistakes to Avoid

  1. Mixing "Therapy" Language with Wellness Positioning:
  • We say "Red Light Therapy" (collection name) but cannot use "therapy" in promotional copy (Compliance Training, Ana Martins)
  • Use "session", "ritual", "routine", "tool", "technology" instead (Compliance Training, Ana Martins)
  1. Over-Claiming for Acne/Skin Conditions:
  • Red Light Face Mask is NOT registered to treat acne (Compliance Training)
  • Cannot show before/after acne photos (Compliance Training)
  • Cannot claim to treat acne, rosacea, eczema (Compliance Training, Permissible Claims)
  • Focus on "appearance of fine lines", "even tone", "radiance" instead (Compliance Training)
  1. Collagen Production Claims:
  • Cannot claim "increases collagen production" (Compliance Training)
  • Can discuss collagen in educational carousel IF cited to peer-reviewed study (Compliance Training)
  • Cannot claim in product ads (Compliance Training)
  1. Using "Clinically Proven/Tested":
  • We have NOT done clinical trials (Compliance Training)
  • Use "science-backed", "evidence-backed", "scientifically proven" instead (Compliance Training)
  • "Clinically" language is one of most common errors (Compliance Training)
  1. Making Claims for Non-Registered Intended Uses:
  • Red Light Toothbrush: Can only claim "treating bleeding gums" in US (Compliance Training)
  • In Australia/globally: Cannot claim treating bleeding gums (Compliance Training)
  • Always default to TGA/strictest standard (Compliance Training)
  1. Advertising to Children:
  • Even casual mentions of kids = violation (Compliance Training, UGC Guidelines)
  • Only exception is Blue Light Blocking Glasses for kids (advertise to parents) (Compliance Training)
  • Do not show children in content (UGC Guidelines)
  1. Over-Promising Results:
  • "Guaranteed sleep in 8 hours" = violation (Compliance Training, UGC Guidelines)
  • "Guaranteed weight loss" = violation (Compliance Training, UGC Guidelines)
  • Use "may support", "designed to help", "supports more restful sleep" instead (Compliance Training, Permissible Claims, UGC Guidelines)
  1. Not Reading User Manual:
  • Most errors come from not consulting user manual (Compliance Training)
  • User manual is the Bible; always verify (Compliance Training)
  1. Naming Competitors:
  • Direct competitor names = lawsuit risk (Compliance Training)
  • Use generalized, de-identified categories instead (Compliance Training)
  1. Lack of Supporting Sources:
  • Audience asks for studies; we should provide them (Compliance Training)
  • If claiming something, have peer-reviewed source ready (Compliance Training)
  • Vague claims without backing = red flag (Compliance Training)
  1. Fear-Based Messaging:
  • "Protect yourself from EMF radiation" = fear (Compliance Training, UGC Guidelines)
  • Use "mindful tech use", "balanced exposure" instead (Compliance Training)
  1. Excessive Use Encouragement:
  • "Use all the time" in UGC = violation (Compliance Training)
  • Check user manual for recommended frequency/duration (Compliance Training)
  • Red light has a "sweet spot"; overdoing has reverse effect (Compliance Training)

11. ANYTHING ELSE LOAD-BEARING

Product-Specific Safety Constraints

Red Light Therapy Products:

  • Do not look directly into red light without protective goggles when required (UGC Guidelines, Compliance Training)
  • Near infrared invisible; cannot overuse without risk (Compliance Training)
  • Risk: Eye injury, hyperpigmentation, erythema at igni (Compliance Training)
  • Sweet spot for use; overdoing has reverse effect (Compliance Training)

Infrared Sauna Products:

  • Do not exceed session times per user manual (UGC Guidelines)
  • Show hydration (water nearby) in visuals (UGC Guidelines)
  • Safe use is per manual (Compliance Training)

Blue Light Glasses:

  • Do not use while driving or operating machinery (UGC Guidelines, User Manual)
  • Do not use while cooking with gas flame or camping stove (UGC Guidelines, User Manual)

Brand Positioning Paradox

The Core Tension:

  • Bon Charge is a WELLNESS, BEAUTY, SLEEP, RECOVERY brand (Compliance Training, Permissible Claims)
  • Bon Charge is NOT a health or medical company (Compliance Training)
  • BUT some products are registered medical devices (Compliance Training, Permissible Claims)
  • So we use "Red Light Therapy" collection name but avoid "therapy" in copy (Compliance Training)
  • This is "walking on eggshells", but it's regulatory reality (Compliance Training)

Solution:

  • Use lifestyle/experiential framing (routines, rituals, beauty, wellness) (Compliance Training, Permissible Claims)
  • Emphasize appearance, comfort, relaxation, mood (Permissible Claims)
  • Do not position as treatment, prevention, or cure (Compliance Training, Permissible Claims)

Hierarchy of Truth (In Order of Reliability)

  1. User Manual - the Bible (Compliance Training, Ana Martins)
  2. Compliance Training Docs (this document, training materials) (Compliance Training, Ana Martins)
  3. Website (some pages still being audited for compliance) (Compliance Training, Ana Martins)
  4. Promotional materials (lowest level) (Compliance Training, Ana Martins)

Rule: When in doubt, consult user manual (Compliance Training, Ana Martins)

User Manual Update Cadence

Frequency: Ideally one product per month, but random/unscheduled (Compliance Training, Ana Martins)

  • Prioritize new products (Compliance Training)
  • Prioritize products with high customer service question volume (Compliance Training)
  • Updates usually small details, not major changes (Compliance Training)
  • Always check for latest version before using product in copy (Compliance Training, Ana Martins)

How to Use This Document

For Creative Teams:

  • Read fully before starting any copy/creative project
  • Use "Banned Words" list as filter
  • Reference "Per-Collection Rules" for specific product
  • Always consult user manual for the specific product
  • Attach this document to AI prompts with instruction: "Use low-risk language alternatives for compliance reasons"

For Ana's Compliance Review Process:

  • Attach relevant sections of this document to content submissions
  • Use as training reference for new team members
  • Update monthly as new user manuals are released
  • Point to specific section violations when providing feedback

For Future Compliance Automation:

  • This document serves as knowledge base for automated compliance checker
  • Each rule is tagged with source (e.g., "Permissible Claims p.3", "Compliance Training, Ana Martins")
  • Can be parsed into decision trees for AI-assisted review

Contact & Questions

Compliance Officer: Dr Ana Martins Email: ana@boncharge.com Principle: No silly questions. This area is tricky; feel free to ask anytime.

DOCUMENT METADATA

  • Status: Master Compliance Rule Set (v1.0)
  • Date Compiled: April 2026
  • Sources: 7 compliance documents from Bon Charge
  • Authority: Dr Ana Martins, Senior Scientific Affairs & Marketing Compliance Officer
  • For: All future creative skills (ad scripts, static ads, video ads, landing pages, email copy, blog posts)
  • Critical Use: This becomes the enforcement standard for every piece of content. Wrong claims could result in lawsuits or platform takedowns.